Jason Ader is CEO of SpringOwl Asset Management LLC, a New York based firm providing investment management services to private pooled investment vehicles. Ader, a respected investor with a tremendous track record of success - having been named, what was at the time, the youngest Managing Director in Bear Stearns' history, to a creating very a successful hedge fund that generated top returns to the conversion of his fund into a family office vehicle - is a client that 5W Public Relations has represented since 2005.

An authority within the investing space, Mr. Ader relies on 5W Public Relations for on-going messaging strategy and media relations campaigns with the objective of raising his profile in the investment community, increasing deal flow and garnering favorable public opinion of his deals.

During our partnership, Ader and SpringOwl has launched and negotiated two successful proxy battles, the first marking the largest successful proxy of 2013 (as listed by leading proxy advisory firm ISS) and the second cementing Ader's place as the first investor to win a major proxy fight with a European company. As strategic PR counsel and spokesperson during these campaigns, 5W has also been tasked with two key objectives alongside our on-going work on behalf of our client:

  • Position Jason Ader and SpringOwl among the top echelon of activist hedge fund investors
  • Generate awareness of Jason's unique approach to activist investing and his pioneering US-style activism abroad

Media Placements

Media and publication placement for SpringOwl

STRATEGY

5W orchestrates diversified communications strategies and media relations efforts to reach multiple audiences: shareholders, outside investors, relevant industry leaders and general consumers. To generate exposure and build brand equity for the client and his firm between proxies, 5W secures consistent press coverage in mainstream media, business press and financial trades to ensure that Ader and SpringOwl remain top-of-mind within the field and Ader has a prominent voice as a thought leader on key topics within the investing space.

During Ader's two successful proxy battles, 5W artfully navigated a complex landscape with strategic PR counsel, advanced messaging development and communication with various stakeholders including the SEC. With the UK market, media and stakeholders alike, being unfamiliar with US-style activist investing, 5W specifically focused on high-volume expert commentary to build a base of awareness for Ader in the UK press, softening the media terrain leading up to major deals. Having laid the groundwork, 5W was then able to generate profile and feature stories around Ader's deals and arranged key introductions to top-tier media capitalizing the success of those deals.

RESULTS

With the help of 5W, Jason Ader has proven successful in both proxy fights abroad, establishing himself as a pioneer in bringing US-style activism to the European market, solidifying his position as a serious player alongside other major activist investors and providing a platform for the client to market his firm to investors with a goal of raising its AUM to $500 million and to deploy $1 billion into activist campaigns over the next 18 to 24 months.

Notable media coverage includes:

  • The New York Times
  • The Wall Street Journal
  • CNBC
  • Financial Times
  • Hedge Fund Alert
  • Reuters
  • Bloomberg
  • Activist Insight








5W Branding Public Relations Firm

CASE STUDIES

  • Duane Reade
    Duane Reade, a subsidiary of the Walgreen Company, is the ...
  • Medifast
    Medifast (NYSE: MED), the third largest weight loss and weight management ...
  • SAP NS2
    SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune ...
  • RxAdvance
    RxAdvance is a national full-service pharmacy benefit ...
  • SpringOwl Asset Management
    5W Public Relations has represented Jason Ader, CEO of SpringOwl Asset ...
  • John Sculley
    Former Apple and Pepsi CEO John Sculley approached 5W ...
  • Shop.com
    Market America, Inc. is a product brokerage and Internet ...
  • Robert Amsterdam
    Robert Amsterdam is a renowned international attorney with ...