5W Public Relations has represented Jason Ader, CEO of SpringOwl Asset Management, for more than 10 years. Jason Ader is a New York-based asset manager and investment advisor.

Mr. Ader uses 5WPR to build and maintain his profile within the industry, distinguish his research-driven approach to activist investing, and ultimately drive investor interest for his funds.

Media Placements

Media and publication placement for SpringOwl

STRATEGY

Most recently, 5WPR developed the PR strategy for the release of SpringOwl's 99-page reports calling for change at Yahoo and Viacom. As a result of 5Ws full-on press assault, SpringOwl has been one of the most talked about investors in the industry with roughly 4 billion media impressions in the first half of 2016 alone. SpringOwl has been profiled in a range of top-tier media and the marketing strategy around the campaign has been lauded in the press. For Jason Ader's proxy with global gaming leader bwin.party, 5WPR's priority was softening the media terrain leading up to the deal. The entry point was potentially a hostile environment for a foreign investor, but we made it into a series of friendly introductions to allow us to explain our position and create allies within the UK press. Having laid the groundwork, 5W managed round-the-clock media relations, shareholder and investor relations and corporate communications for each step of the process. The deal resulted in a substantial win for our client with the eventual $1 billion dollar sale of the company, about which we landed features for Jason Ader in the Wall Street Journal, New York Times and Forbes.

RESULTS

5WPR’s campaign launched SpringOwl into the upper echelon of the investment community. The press has supported the client's fundraising efforts and has driven major interest in the client's SPVs and event-driven funds.

5W's handling of two proxy battles for Jason Ader has resulted in wins for the client and shareholders. The first, with the world's largest slot machine maker, International Game Technology (IGT), marked the largest successful proxy that year (as listed by leading proxy advisory firm ISS) and the second with bwin.party memorialized Ader's role in pioneering US-style activism abroad.

Notable media coverage includes:

  • The New York Times
  • The Wall Street Journal
  • Squawk Box
  • Bloomberg West
  • Vanity Fair
  • The Economist
  • TIME
  • Fortune
  • CNN
  • Financial Times
  • Hedge Fund Alert
  • Reuters
  • Bloomberg
  • Activist Insight

Read more about 5W's work
with SpringOwl Asset Management



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