Corporate Communications PR Campaign - Ashkenazy Acquisition Corporation

OBJECTIVE

Headquartered in New York City, Ashkenazy Acquisition Corporation (AAC) is one of the largest landlords on Madison Avenue. It has acquired over 13 million square feet of retail, office and residential properties, located throughout the United States and Canada. Their portfolio contains more than 100 buildings valued at approximately $5 billion; including: Faneuil Hall in Boston, Union Station in Washington, DC and Rivercenter in San Antonio, TX. AAC retained 5W Public Relations for a strategic PR campaign to highlight its portfolio of infill properties that are located in major markets and to promote its strategy of long-term upside, below-market rents and redevelopment opportunities.

STRATEGY

5W created and executed a national campaign working with AAC to highlight various aspects of its portfolio. 5W successfully secured key placements in Wall Street Journal's 'Plots and Ploys', a feature on the President and Vice Chairman in the New York Times '30 Minute Interview,' multiple stand-alone features in top-tier media including The Wall Street Journal, Washington Post, Boston Globe, and Denver Post. Additionally 5W strategically secured features in leading trade publications including Globe Street, The Real Deal and Real Estate Finance Intelligence to name a few.

RESULT

5W's strategic campaign has translated into increased business leads and greater awareness of AAC and its properties, reaching viable prospective tenants and investors.

Ashkenazy Acquisition Corporation Corporate Communications PR Campaign



5W Branding Public Relations Firm

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