Health and Beauty PR Campaign - i-Lipo

OBJECTIVE

i-Lipo by Chromogenex, is an FDA approved, non-invasive low level laser technology. The company offers a way to achieve inch loss and body contouring with no anesthesia, pain, or downtime. The innovative technology shrinks fat cells and delivers noticeable body shaping results in targeted areas in as little as 20 minutes. 5W's primary objective for i-Lipo was to build brand awareness, position i-Lipo as a leader in non-invasive fat reduction, increase client traffic for the i-Lipo machine, and establish the technology as a reliable and innovative body contouring system.

STRATEGY

5W's aim as PR firm of record was to garner national TV recognition, trade press coverage; top tier press in key regional markets that offer i-Lipo treatments; and feature stories in top national women's magazines. 5W's primary initiatives included launching the latest i-lipoXcell with a New York City event that attracted top long lead editors and New York City-based influencers.

RESULT

Through its national and regional outreach program, 5W increased brand awareness among top influencers, resulting in several opportunities for brand partnerships, use of celebrity quotes, and media placements. We secured top tier media placements in coveted outlets including CBS The Doctors, Dr. Oz Show, Univision, NBC Dallas, CBS Atlanta, Arizona "Morning Scramble," The Wall Street Journal, Cosmopolitan, Harper's Bazaar, Zink! and Arizona Republic.

Top trade features include DAYSPA, Skin Inc., DERMASCOPE, American Spa and New You Magazine, as well as in top-tier digital outlets, including USAToday.com, LuckyMag.com, TotalBeauty.com, OKMagazine.com, SheKnows.com, BeautyBlitz.com, and others. 5W continues its efforts to position i-Lipo as the number one fat reduction laser system by constantly securing top tier health, wellness and beauty media in influential markets and on a national scale.

CASE STUDIES

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  • Rainbow Light
    Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand ...
  • Pritikin Center
    Pritikin Longevity Center & Spa is a world-renowned health ...
  • Medifast
    Medifast is a leading, clinically proven meal replacement program ...
  • Fit Body Boot Camp
    Fit Body Boot Camp, a boutique fitness franchise, partnered with 5W ...
  • USANA Health Sciences
    USANA Health Sciences is a publicly traded, international nutritional ...
  • GoHealth
    GoHealth is the nation's most complete online portal for ...
  • The Kellman Center
    Raphael Kellman, MD and Founder of the Kellman Center, is a functional ...
  • DentalVibe®
    The DentalVibe® Injection Comfort System is a patented ...
  • Cure Urgent Care
    Cure Urgent Care Center is a premier walk-in clinic filling ...