Top 25 Public Relations agency

OBJECTIVE
healthy mama®, the first-to-market brand of remedies for pregnancy, nursing and beyond, tasked 5W Public Relations with further increasing the brand's digital presence throughout the brand's social media platforms, in particular targeting Facebook. 5WPR was tasked with the specific goal of acquiring and engaging new Facebook Fans within the brand's target audience. Original objectives included acquiring 300 new Facebook Fans as well as obtaining 250 new email addresses for healthy mama® e-mail marketing efforts

STRATEGY
5WPR conceptualized and implemented a strategy in addressing healthy mama's short-term social media objectives. In an effort to engage the existing Facebook fan base and acquire new "likes," 5W executed a Fan Acquisition Campaign on the Facebook page, inviting consumers to win either a $100 or $200 gift card to Babies R US by liking the page and referring their own personal Facebook friends for a chance to win. In an effort to maximize media coverage featuring the healthy mama® giveaway, 5W connected with top media influencers and influential bloggers in the industry in order to promote and gain exposure for the brand and contest.

IMPACT
5W utilized the campaign and specifically created Facebook content and calls to action aimed to engage target customers in brand-aligned conversation and product education while positioning the product line as the ideal solution for pregnant and new moms. 5W exceeded goals originally set for the campaign in garnering additional fans and email addresses. As a direct result of the campaign, 5WPR not only increased the healthy mama® Facebook fan base by 84% in just 2 weeks, but also increased engagement during the contest of over 125% compared to previous posts. healthy mama® also successfully garnered 322 e-mail addresses of target audience to be used for further marketing functions.

NY PR firm - 5WPR

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