NY PR firm - 5WPR

BornFree, an all-natural, Biphenyl-A (BPA), Phthalates and PVC free product line for babies and kids, hired 5W Public Relations to increase brand awareness and position BornFree as the #1 baby product line in America, owning the BPA-free category with aggressive media coverage, while branding the launch of the companies’ new products and specialized spokespeople.

5W Public Relations leveraged the news on BPA positioning President & CEO, Ron Vigdor and leading pediatrician, Dr. Alan Greene as BPA experts to keep BornFree top of mind among the media and moms. In addition to securing healthy parenting stories for BornFree, 5W Public Relations simultaneously utilized celebrity interest with top celebrity moms such as Melissa Joan Hart and Tori Spelling with creative angles and consistent efforts in celebrity and entertainment media.

To launch BornFree’s new line of drinking cups, the PR firm of record hosted a VIP media luncheon at the iconic Alice’s Tea Cup in Manhattan. Attendees included top editors and producers from outlets including Parents, Parenting, ParentsTV, American Baby and People Magazine.

5WPR was able to secure top-tier parenting, celebrity and feature media opportunities about BornFree and related news topics in coveted media outlets such as the Today Show, Parents TV, USA Today, Fox Business, Bloomberg Television, ABC World News, Parents Magazine, BabyTalk Magazine, Pregnancy & Newborn, Entrepreneur, OK Weekly and The Dallas Morning News.

NY PR firm - 5WPR

NY PR firm - 5WPR

CASE STUDIES

  • Diono
    Diono is a world leader providing families an expanding line of safe ...
  • BornFree
    BornFree, an all-natural, Biphenyl-A (BPA), Phthalates and PVC free ...
  • Plum Organics
    Plum Organics, the premiere line of organic, healthy, and delicious foods ...

Consumer Products and Brands