Dr. Kent Holtorf Case Study
Holtorf Medical Group, Inc, Center for Hormone Imbalance Hypothyroidism and Fatigue has locations in both Los Angeles and San Francisco. The Center
was founded by Dr. Kent Holtorf, a leading practitioner in the field of endocrinology. Dr. Holtorf is a respected expert in chronic fatigue syndrome,
fibromyalgia, adrenal insufficiency, thyroid dysfunction and complex endocrine dysfunction. 5W Public Relations has been the PR & marketing agency of
record for Dr. Holtorf and the Holtorf Medical Group for over two years; the agency developed a multi-faceted strategic public relations effort to both
increase patient traffic, and establish Dr. Holtorf as a pioneer in medicine, and a leading Hormone Imbalance physician.
Throughout the past 24 months, the 5WPR team created a targeted media campaign concerning the latest medical news concerning chronic pain, hormone replacement therapy, infectious disease and family care. We developed a speaking circuit as well which has promoted Dr. Holtorf as the most recognizable doctor within hormone replacement. We are currently working on the launch of Dr. Holtorf’s non-profit, “The National Academy of Hypothyroidism” and continue to successfully position Dr. Kent Holtorf as the “go-to” medical expert for Los Angeles, San Francisco and prime national outlets.
Through our media outreach, we received feature placements in Robb Report, Elle Magazine, Los Angeles Daily News, New York Daily News, and regular national television interviews. We have arranged several key-note speaking opportunities in universities and hospitals throughout the United States as well as secured contributor arrangements for Dr. Kent Holtorf with AOL and the Huffington Post. 5WPR continues to hold a formidable position as a leading PR agency for doctors.
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