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eDressMe.com Case Study

eDressMe.com, the first online fashion boutique specializing in dresses of all kinds, methodically takes the best features of department store shopping and combines these with the strongest retail elements of local specialty boutiques to create a winning formula for the 21st century shopper.

Throughout our six year relationship of serving as their PR agency of Record, 5W Public Relations has created a multi-tiered initiative to build consumer awareness and editorial demand for the brand, which has resulted in eDressMe becoming one of the top category leaders in the women’s fashion sector of the e-commerce industry.

By positioning eDressMe.com as the e-tailer of choice for purchasing “Celebrity Looks for Less,” 5W Public Relations has fostered strong relationships with top-tier media outlets, who continuously feature eDressMe.com as the sole vendor for creating replicas of celebrity styles. Currently, eDressMe.com is featured each month in People Style Watch by duplicating dresses specifically for the magazine and has a standing “Looks for Less” bi-weekly segment on E! News; both opportunities have been fostered by 5W Public Relations.

Additionally, 5W continuously positions Joanne Stoner, Founder of eDressMe.com as a leading fashion expert and secures consistent media placements in top national newspapers and TV shows including: USA Today, The Houston Chronicle, Chicago Tribune, and Good Day New York and WPIX to name a few.

Named “Best of the Web” in 2009 and 2010 by InStyle and Lucky magazines, eDressMe.com is regularly featured in national publications including: Marie Claire, Good Houskeeping, InTouch Weekly, Life & Style and Seventeen.

“We have relied on 5WPR for over 6 years for our PR needs. They have been reliable and aggressive in presenting eDressMe to the media, and I trust their counsel, work and results. There is no PR agency that understands the PR needs of online companies as 5WPR does.” – Joanne Stoner, CEO & Founder, eDressMe.com




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