Brand messaging and recognition campaigns through popular print media outlets

OBJECTIVE

Established in 1985, Omega has developed the most efficient and reliable juicers available, proudly offering all styles of juicing equipment from its "One Stop Shop for All Your Juicing Needs." To date, Omega remains the only company to offer centrifuge, masticating, and pulp ejection style juicers in addition to traditional citrus juicers. 5W Public Relations was hired by Omega to pursue an aggressive, strategic media relations campaign to secure top-tier media coverage, enhance brand recognition among consumers, and position the company as a category leader that is first-to-market with new concepts and product designs.

5W was also tasked with increasing category competition, generating awareness of Omega Juicers to drive sales, enhance brand recognition, and increasing visibility of the company's centrifuge, masticating, and pulp ejection style juicers as well as awareness for the brand as a category leader, being first-to-market with new concepts and product designs.

STRATEGY

5W launched a unique and engaging campaign to secure the most influential product placements. We also pursued opportunities to tell the Omega story, position the brand as the category leader, and highlight the health-focused and family-operated values of the brand. To that end, we enacted a robust PR campaign targeting national and regional media relations program, as well as via fostered strategic partnerships and promotions.

RESULT

More than 226,467,231 media impressions secured via placements in broadcast, print, and online media. 5W has achieved placements in such outlets including Dr. Oz, Good Morning America, TODAY Show, EXTRA, Men's Journal, Women's Health, Muscle & Fitness, This Old House, ELLE Decor, SHAPE.com, The Huffington Post, and many others, generating more than 226,467,231 media impressions in one year.

Brand messaging and recognition campaigns through popular print media outlets

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