EyeTrackShop
Since its formation in 2010, the Swedish-based digital marketing research firm EyeTrackShop has offered global brands as P&G, Clorox, and Google quick and cost effective online eye tracking solutions. In conjunction with its expansion in to the US market in mid-2011, the company brought in 5W Public Relations to launch a comprehensive awareness building campaign surrounding its various campaigns, client wins and ongoing expert commentary.
By designing and promoting research studies that explored a wide range of consumer and marketing related topics, EyeTrackShop has not only received consistent vertical trade press coverage, but its studies and findings have also been featured regularly in top-tier social media and business-oriented news outlets such as USA Today, Wall Street Journal, Forbes, Inc., Entrepreneur, etc., and multiple national TV segments.
5WPR has secured ongoing press throughout the nation’s largest and most respected marketing trade outlets including Advertising Age, AdWeek, eMarketer, The American Marketing Association, Media Post and Search Engine Watch. Simultaneously the agency has been able to successfully position EyeTrackShop’s executive team as thought-leaders in the digital advertising space with various speaking opportunities at numerous industry trade shows and conferences.
As PR Firm of record, we were able to secure an ongoing relationship with leading technology outlet Mashable that to-date has resulted in six different feature stories including one of the site’s top 10 stories in 2011.
Through its involvement with 5W Public Relations, EyeTrackShop is considered one of the premier market research firms in the U.S.; with continual growth in its New York office, as well as additional operations in Los Angeles and Chicago.
By designing and promoting research studies that explored a wide range of consumer and marketing related topics, EyeTrackShop has not only received consistent vertical trade press coverage, but its studies and findings have also been featured regularly in top-tier social media and business-oriented news outlets such as USA Today, Wall Street Journal, Forbes, Inc., Entrepreneur, etc., and multiple national TV segments.
5WPR has secured ongoing press throughout the nation’s largest and most respected marketing trade outlets including Advertising Age, AdWeek, eMarketer, The American Marketing Association, Media Post and Search Engine Watch. Simultaneously the agency has been able to successfully position EyeTrackShop’s executive team as thought-leaders in the digital advertising space with various speaking opportunities at numerous industry trade shows and conferences.
As PR Firm of record, we were able to secure an ongoing relationship with leading technology outlet Mashable that to-date has resulted in six different feature stories including one of the site’s top 10 stories in 2011.
Through its involvement with 5W Public Relations, EyeTrackShop is considered one of the premier market research firms in the U.S.; with continual growth in its New York office, as well as additional operations in Los Angeles and Chicago.
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