Top 25 Public Relations agency

When Rutenberg, the sixth largest residential real estate broker in New York City, began a new growth strategy looking to amplify its brand, they tapped 5W for our insight into the markets and keen understanding of the real estate industry to elevate the firm's media profile. Brokerage firms grow by adding agents and moving inventory. To that end, 5W's strategy has been to create a powerful narrative around Rutenberg's Smart Brokers to grow the firm and frequently secure features for the firm's property listings to drive deal flow by reaching a wide audience in the New York metro area.

5W immediately got to work presenting Rutenberg executives and Smart Brokers as industry experts by securing their commentary on, among other topics, the market climate, the impact of new laws and regulation on the industry and analysis and predictions about the market each quarter in outlets including CNBC, New York Post, Forbes, New York Observer and Business Insider along with key trades Real Estate Weekly, Broker's Insider and The Mann Report. Leveraging the media relationships 5W created for the firm, we began securing features for property listings in high end real estate publications including The Real Deal's Luxury Listings NYC, Pursuitist, and Residency New York. In tandem with these efforts, 5W's strategy was to insert Rutenberg listings into larger real estate stories in the mainstream media such as a Rutenberg 14th Street condo being featured in a major New York Times article discussing increased demand along Manhattan's cross town thoroughfares.

5W, Rutenberg's public relations agency of record, has implemented a communications program that has grown the firm's visibility in the industry, began the brand direction for the company as a smart and innovative firm for brokers and led the marketing efforts of their properties.

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