Sq1, an independent technology-enabled digital marketing and analytics company rooted in conversion optimization, hired 5WPR as its agency of record to help elevate its overall brand within the digital advertising arena. Initially established as a traditional ad agency, the company had seen major growth since 2009 after shifting its focus to digital, with revenue increasing by 1600%. Today, Sq1 leads as a truly full-service digital marketing company, with expertise in utilizing data, user experience design, media buying, and predictive modeling to optimize marketing campaigns and drive growth for its clients. To help increase awareness around Sq1's strength in digital, 5WPR has been tasked with positioning the company within regional and national business, news and trade media as a cutting-edge, data-driven powerhouse that's changing the standard agency model and being led by experts with their fingers on the pulse of industry trends.


5WPR has created a strategic tech public relations plan to develop opportunities for company profiles and features with top-tier and mainstream news media for Sq1 by leveraging the company's:

  • Story of its pivot into digital and recent growth and success
  • Company news and announcements
  • Company case studies and client acquisitions including Dr. Pepper, Jiffy Lube, Michaels, Portland Trailblazers, and Shell
  • Creative company culture and industry expertise

5WPR has also sought to position Sq1 executives as thought leaders in their industry by developing opportunities with top-tier business and trade media for expert commentary and contributed bylines reacting to trending news around advertising and TV rebrands, as well as with opportunities for speaking engagements at industry conferences and events. The 5WPR team also focuses on developing opportunities for recognition within the digital advertising space, targeting opportunities for industry honors and awards.


Since launching its campaign, 5WPR has developed numerous opportunities for Sq1 as a direct result of its strategic efforts and creative initiatives, including company features and profiles, executive speaking engagements, awards, and opportunities for byline guest contributions and expert commentary to help build the brand as a leading innovator in ad tech.

Over 65 opportunities for media coverage with top-tier business and trade media, totaling over 230M media impressions, with notable media including:

  • Associated Press
  • New York Times
  • USA Today
  • Los Angeles Times
  • Huffington Post
  • Advertising Age
  • AdWeek
  • Direct Marketing News
  • VentureBeat
  • ClickZ
  • MediaPost

5WPR has developed multiple opportunities for Sq1, which is now a frequent guest speaker at influential digital advertising and marketing conferences across the country, including:

  • Presenting a joint case study on the success of its campaign with the Portland Trailblazers at VentureBeat's 2014 CRM, big data, and digital marketing conference, GrowthBeat
  • Several joint case study keynotes, with partners such as Jiffy Lube, at influential industry events including the Digiday Retail Summit and ClickZ Live, to name a few

5WPR helped secure honors for Sq1, including:

  • Inclusion on Advertising Age's "Best Places to Work" list for 2014
  • Direct Marketing News's 40 Under 40 Award for Sq1 President Judge Graham