When New York-based ad fraud detection company Forensiq was emerging as a key player in its industry in the spring of 2014, the client approached 5W to help educate the greater advertising and marketing ecosystem about its solutions for fighting online click, conversion and ad fraud. Since partnering with Forensiq, 5W has been tasked with developing and implementing a strategic public relations campaign to position the company as leader in the ad fraud space as well as utilize its in-depth research to draw greater attention to the financial impact ad fraud has for business, both in the United States and internationally.

Media Placements

Technology PR Agency - 5W Tech PR - Forensiq

STRATEGY

5W's campaign has helped to bolster Forensiq as a top name in fraud detection solutions for marketers, agencies and publishers. Utilizing the company's deep insights regarding the prevalence and practices of ad fraud perpetrators, 5W has driven coverage of the subject and positioned the company at forefront of its industry. In addition to providing research, 5W has also developed opportunities to position executive team members as industry experts via contributed guest bylines and reactive commentary on trending news stories as they emerge. Through both proactive and reactive outreach around all things ad fraud, 5W has helped establish Forensiq as a go-to source for journalists covering the industry.

RESULTS

5W has placed Forensiq within over 110 industry-targeted news articles, totaling over 300 million unique impressions across business, technology and advertising trade media since the launch of its campaign. The team's outreach has drawn coverage from numerous top-tier business and tech news outlets and leading advertising and marketing trade publications, including:

  • The Wall Street Journal
  • The Guardian
  • The Financial Times
  • Fortune
  • Forbes, Inc.
  • VentureBeat
  • Mashable
  • Gizmodo
  • Advertising Age
  • Adweek
  • many more...

CASE STUDIES

  • Zeta Global
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  • Sq1
    Sq1, a full-service digital marketing agency rooted in conversion ...
  • Forensiq
    When New York-based ad fraud detection company Forensiq was ...
  • Lippincott
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