Nikki Parker

Nikki Parker

Vice President, Corporate and Technology Practices

Nikki Parker is Vice President on the Technology and Corporate divisions at 5W, leading the vision and direction of the agency's consumer tech, B2B, enterprise and crisis communications practices. Nikki has extensive experience implementing integrated communications and marketing programs, as well as running strategy for businesses within every stage of their lifecycle, from startup to IPO.

Nikki began her career in innovation solutions driving every aspect of a go-to-market strategy, from ideation, business plan development and marketing execution. This provided Nikki with a 360-degree view of how to build and execute on strategy that will ensure product or business success, as well as strong stakeholder management skills to ensure buy-in. Nikki then applied this business acumen in a variety of in-house roles, working with multiple high growth technology clients across the consumer, cyber security, AI, SaaS and marketplace sectors, where she led global growth, marketing, communications and investor relations. Having navigated and successfully executed numerous funding rounds, IPOs, acquisitions, product launches, new market expansions and more, Nikki has the experience and insights to deliver powerful, strategic and tangible results for every brand in the 5W corporate/tech division. Additionally, having lived and worked around the globe, Nikki brings a global perspective that bolsters 5W's worldwide clientele.

Nikki applies the fast-paced, action-oriented approach that she developed in her career working with lean, start-up tech companies to the management of the tech and corporate teams. At 5W, Nikki is known for inspiring impromptu brainstorms that result in novel opportunities for clients. Highly focused on supporting the professional development of the staff at 5W, Nikki spearheaded 5W mentor programs and will often share around the latest book she has just read.

Nikki holds a Bachelor of International Studies from The University of Sydney and completed the Harvard Business School Building a Culture of Innovation program in 2018.