5W partnered with Baxter of California to grow awareness across a female demographic by securing media results within a wide range of digital, female-focused outlets. Strategy included both marketing products to women who would be shopping for men, as well as positioning the products as unisex.
5W Placed an emphasis on key campaigns for the brand including: No Shave November, Black Friday, Cyber Monday, Holiday Gifting promotions (driving significant traffic to key retail partner, Amazon) and key charitable partnerships such as with RED. In just 5 months, 5W was successful in positioning Baxter of California as a leader in the marketplace through meaningful placements with top media outlets and media support for brand activations and partnerships.
Key highlights (August'17 - December'17):
Billion media impressions.
Million digital impressions.