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Case Study / CaratLane

OVERVIEW

Our client CaratLane, the #1 Indian jeweler in the world, signed on with 5W Digital to improve overall efficiencies and increase revenue from paid social campaigns.

CaratLane
STRATEGY

Implemented various forms of testing to drive users further down the funnel while utilizing deeper events within the funnel to locate users who are more likely to purchase. 5W Digital also adjusted messaging and creative to ensure messaging is different within each part of the funnel.

CaratLane
CaratLane
RESULTS
  • 250% increase in conversion rate within paid social campaigns
  • 10% decrease in paid social spend due to increased efficiencies
  • 94% increase in attributed purchases from paid social campaigns
  • 72% increase in attributed revenue from paid social campaigns
Agency of the year
PR News
PRN Platinum
2022-ODWYERS

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