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Case Study / Fit Body Boot Camp


Fit Body Boot Camp, a boutique fitness franchise, partnered with 5W to better position the company as a leader of the fitness industry, as well as one of the fastest growing franchises in the world, to garner interests from potential new franchise owners and members to join. Challenged with driving awareness and business growth against well-positioned industry competitors, 5W leveraged Fit Body Boot Camp's aggressive franchise business model to generate awareness not only nationwide, but regionally among states with strong ties to the healthy living and fitness. 5W was also tasked to generate buzz and consumer interests in regional markets, showcasing the Fit Body Boot Camp HIIT workouts and fitness community.

Health & Wellness
Fit Body Boot Camp

5W has created a strategic program to increase brand awareness among top-tier media outlets, including regional TV, business publications and top lifestyle outlets. To achieve this, 5W and Fit Body Boot Camp have leveraged regional franchise locations to help drive customer growth, showcase member results programs and testimonials. Additionally, 5W has positioned Fit Body Boot Camp as an industry leader at the forefront of the fitness and business category by honing in on the unique culture and workout model, as well as highlighting business success stories and growth year-over-year.

In order to successfully position Fit Body Boot Camp as a thriving leader in the franchise and business sectors, 5W has also leveraged CEO and founder, Bedros Keuilian, as a thought-leader and expert in the fitness, lifestyle, health and wellness and business arenas, while also positioning him as a successful entrepreneur among top-tier business press. In addition to highlighting Bedros Keuilian as a key factor to the success of Fit Body Boot Camp's regional franchises, 5W also executed a strategic plan surrounding the Afterburn High Intensity Interval Training as its core fitness model for success. 5W used this fitness philosophy in conjunction with its business model to leverage Fit Body Boot Camp as the number one fitness franchise nationwide and regionally.

Fit Body Boot Camp
Fit Body Boot Camp

As a result of 5W's strategy and overall focus of increasing the brand awareness amongst business and regional markets, since October, Fit Body Boot Camp's regional franchise press has increased nationally.

Also as a result of the successful media coverage surrounding regional and franchise media for Fit Body Boot Camp, over 40 million media impressions have been secured.

Through 5W's efforts, Fit Body Boot Camp opened numerous franchise locations nationwide and increased the numbers of members per location.

Additionally, 5W secured Fit Body Boot Camp on the INC. 5000 list as one of the fastest growing private companies.

As a result of 5W's strategic media relations program surrounding the campaign, media coverage has been secured in the following Business Publications: Entrepreneur,,, Crain's Los Angeles, Franchising USA,, The Huffington Post, CBS Small Business Pulse, Home Business (Print & Online), Merger Market, Peer Sphere, Small Biz Daily, Club Industry, Chief Executive, Duct Tape Marketing, and more.

As a result of 5W's strategic media relations program surrounding the campaign, media coverage has been secured in the following Regional/National Consumer Publications: Shape,, First For Women, Newsday, Muscle & Fitness Hers, WJLA ABC 7, FOX 5 Washington, WWAY TV 3 Wilmington, KHOU 11, FOX 19 Now,, and more


Million media impressions.

INC 5000

List of fastest-growing private companies.

Agency of the year
PR News
PRN Platinum


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