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Experts in Home & Housewares PR

CREATIVE PROGRAMS DESIGNED TO STAND OUT

When it comes to style, visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and endorsers - our team creates sophisticated public relations programs that capture attention for today's leading home and lifestyle brands.

BUILDING BRANDS FOR CLIENTS ACROSS THE CATEGORY

5W has worked with many notable home, housewares, culinary and lifestyle brands including All-Clad, Homedics, Rowenta, Lagostina, SMEG, Micro Cotton™, Cookina, IMUSA, KRUPS, T-Fal, Varidesk, Fitz & Floyd, Omega, Excalibur, Soniclean, Paintzen, Brooklyn Bedding, Chefman, F.N. Sharp, Nest Bedding and Mellanni Fine Linens.

RESULTS ARE ALWAYS ON-TREND

We execute integrated traditional and digital media programs for clients, keeping them top of mind when people are ready to buy. From boutique to mass market, consumer to trade and business media, 5W's reach is limitless.

OUR GOAL IS TO DIRECTLY AFFECT OUR CLIENT'S BOTTOM LINE

We regularly and consistently attract strategic, focused media coverage for our PR clients, keeping them top of mind with their target demographics. In addition to traditional product placement, 5W Public Relations is best known for its out-of-the-box, nontraditional marketing in which we take a proactive approach to creating opportunities for our clients to be seen by consumers, influencers and the media.

A reliable team, 5W's consistent performance has inspired a long-lasting partnership. The team is communicative and transparent, and their knowledge of the client's brand makes them valuable assets. Their trustworthiness, market expertise, and consistent performance set them apart.

Erica Chang, Director of Marketing,
HUROM

The service delivered by 5W Public Relations has contributed to their client's dramatic growth since the beginning of their engagement, in particular helping them to target specific audience demographics for sales and market awareness. Their team is extremely organized, hard-working, and personable.

Christian, Marketing & Events Specialist,
SMEG

All-Clad

All-Clad, a company that has already distinguished itself through the innovation and unparalleled quality of its cookware, tasked 5W...

Case Study
Case Study
Case Study
Case Study

Krups

KRUPS is a brand dedicated to precision and technical perfection ...

Fitz & Floyd

Over the past 50 years, Fitz and Floyd has become a leader in the...

Case Study
Case Study
Case Study
Case Study

Mellanni

Mellanni Fine Linens is the world's foremost e-commerce provider of affordable, comfortable bedding...

SMEG

Established in 1948 as an Italian domestic appliances brand, the legacy of SMEG products can be traced back to the 17th...

Case Study
Case Study
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