Building on the brand's decade of success in Japan, 5W PR was tasked with launching JILL STUART Beauty in North America, highlighting its long-lasting, skin-friendly, hydrating formulas with a focus on driving awareness, gaining market share and ultimately, sales
From July to December, 5W PR developed a creative strategy that incorporated several event and partnership components:
From launch exclusives, to influencer partnerships, to a wealth of impressions and engagement, 5W generated unprecedented buzz for Jill Stuart.
Organic influencer posts (non-paid).
Posts from micro-influencers.
Million social media reach.