RAND Luxury hosts The Luxury Escape each year during the Sundance Film Festival, which offers a unique experience of sponsorship activations from industry-leading brands, in celebration of top films, filmmakers, and actors.
To capitalize on this year's eventful weekend, 5W was tasked with executing a media relations campaign that secured both pre and post-event coverage showcasing the various events hosted by RAND Luxury and its sponsored partners including Heineken, ZEISS, Vitamix and more, as well as, on-site event management at the St. Regis Deer Valley Resort in Utah
5W leveraged key messaging and implemented a two-fold media relations campaign that successfully secured coverage in E! News, AOL, Variety, The Hollywood Reporter, Forbes, US Weekly, Page Six and many other top-tier media outlets.
The efficient and effective strategy ensured consistent coverage leading up to, during and post-event. Our team focused on outreach to entertainment, film, and lifestyle contacts on a national level, as well as local newspapers and TV stations in Park City, Utah.
Media coverage exceeded 3 million impressions through traditional online and broadcast media outlets, with an ad value equivalency of over $3 million. 5W secured coverage in top tier publications including: The Hollywood Reporter, Variety, US Weekly, E! News, Forbes, Page Six, AOL, x, Yahoo! Finance, Hollywood Life, OK! Magazine, DailyMail, The Wrap, and The Telegraph.
Million media impressions.
Million in advertising equivalency.