Case Study / SmartThings

OVERVIEW

5W Digital client, SmartThings by Samsung, offers customers the option to connect devices and technologies to achieve one connected smart home. 5W Digital has led the social media strategy, identifying and building an engaged audience following within key groups (B2B and B2C) on primary platforms and developing content to highlight integrations and use cases.

PRACTICE AREAS

Digital Marketing & Social Media

STRATEGY

5W Digital developed a digital marketing program tailored to SmartThings' needs. The team identified content themes that resonate with each audience segment, developed engaging graphics to showcase app capabilities and connection between SmartThings and Samsung devices, and partnered with the #WorksWithSmartThings community to continue generating awareness for SmartThings.

RESULTS

As a result of 5W Digital's work, SmartThings grew by 35% in six months on LinkedIn, 60+ video and animation graphics were developed to showcase app capabilities, and the Partner Q&A program was launched to further expand awareness for #WorksWithSmartThings.

35%

Growth on LinkedIn in 6 Months

60+

Video and Animation Graphics Developed