5W was engaged by Sinclair Broadcast Group, one of the nation's leading broadcasters, to leverage corporate announcements, milestones, and unique tech offerings - specifically its newest app STIRR - with the overall goals of reaching streaming consumers in a way that elevates the company's brand identity.
5W utilized the launch of Sinclair's newest offering, STIRR, to drive traffic and users to the free, OTT service, elevate the company as a broadcast industry leader and innovator, and shift public perception of the company as part of an ongoing effort to repair reputational damage.
5W's efficient and effective strategy for the launch was a four-prong approach:
On launch day, 5W secured 19 total placements from outreach to 25 target publications across consumer, industry, and tech publications.
Media placements on launch day.