Case Study / Trade Station

OVERVIEW

5W was tasked with elevating premier online trading platform TradeStation's company awareness and brand visibility within the media and the professional and amateur trading communities. 5W also was tasked with increasing TradeStation's Share of Voice among its direct competitors to ultimately drive new traders to the platform.

PRACTICE AREAS

Technology Fintech

STRATEGY

5W developed and executed trend commentary strategy. 5W leveraged leveraged the market expertise of TradeStation President, John Bartleman, and the company's VP of Content Strategy, David Russell, to secure trend commentary opportunities in mainstream and trade outlets. By frequently inserting TradeStation into relevant trending news conversations and positioning the company's executives as go-to sources and thought leaders, we can to increase TradeStation's credibility and share of voice within the industry, ultimately meeting the company's overarching goal of attracting new customers to the platform

RESULTS

5W secured TradeStation executives for trend and expert commentary in tier-one and trade publications including Barron's, Investopedia, MSN Money, Reuters, The New York Times, TheStreet, U.S. News & World Report, USA Today, and Yahoo! Finance. The results of this strategy were:

Total Placements: 69
Total Media Impressions: 276,005,185

69+

Media placements and counting.

276m

Media impressions.