ZICO Coconut Water, owned by the Coca-Cola company, is 100% coconut water and organically supports hydration with 5 electrolytes, including as much potassium as a banana. Coconut water is naturally fat free and cholesterol free, making ZICO a delicious choice consumers can feel good about and help them achieve life balance.
ZICO Coconut Water partnered with 5WPR to drive awareness and engagement for its "What's Inside Is Everything" campaign through an
expertly focused media, celebrity and event program.
All the elements of 5W's campaign were structured to drive through the messaging of the "Inside Is Everything" ZICO brand platform:
embracing the notion of being true to nature, and that who you are at the core, is the most powerful tool for living a well-balanced life.
National Survey
Experiential Pop-up
90+
secured media placements.
130m
media impressions.
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