Established in 1820, Acker is the oldest wine shop in America and the world's largest fine and rare wine auction house. The client tasked 5W with driving awareness around Acker Wines as the go-to destination for unique wines, while generating engagement with existing client and opening doors to new customers, generating sales leads.
There has been an interesting intersection between fine wines and the NBA over the years with the likes of LeBron James and Carmelo Anthony driving excitement for some of the most renowned producers in the world.
Capitalizing on the NBA season in progress at the time, and consumers searching for entertainment options from the comforts of their home during the coronavirus pandemic, Acker partnered with NBA superstars and legends including JJ Redick, Carmelo Anthony, Paul Pierce, Kevin Love, and Kyle Kuzma for a weekly one-hour session on Zoom to discuss their passion for wine, while tasting a selection of wines curated by Acker's experts.
Consumers were also driven to purchase these selections from the Acker wine online store, with recommended wines across various price points.
Over 1,000 consumers registered for the virtual wine tastings, with 500 new sales leads. Coverage included features in Forbes, USA Today, Food & Wine, NBC Sports, Yahoo Sports, the Score and more resulting in over 280 million combined media and social media impressions. The campaign received a Bronze StevieⓇ Award in the PR Campaign of the Year - Food & Beverage in The 19th Annual American Business AwardsⓇ
Million media & social media impressions