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Experts in AdTech and Digital Media


From computers to smartphones to connected TVs, people are spending nearly eight hours a day on digital media. Consumer interest in wearables, smart home devices and gaming is accelerating at a break-neck pace.

This growth has created unprecedented opportunity for companies helping to future-proof brands for the new digital ecosystem and connect them to consumers. 5W's tech team has deep experience working with these organizations to establish them as catalysts for customer engagement in the digital world.

As this market becomes more and more saturated and grows beyond just adtech and martech, it becomes increasingly important for companies in this space to educate the media and deliver their point of difference in a manner that is creative, compelling and cohesive.


The desire by brands to understand the 'who, how, when and why' of their customer has led to explosive demand for companies who can make sense of and leverage large swaths of data. At 5W, creating strategic PR campaigns for AI-powered and data-driven marketing companies has been in our DNA for nearly a decade.

Our team services clients providing consumer insights, omnichannel marketing tools, programmatic media measurement and execution, ad verification, brand development and design, publisher monetization, ecommerce, influencer marketing, and more. 5W combines a deep understanding of the industry with an agility that allows us to get our clients out ahead of the next big thing. We leverage our clients' data to illustrate the power of the information it reveals.


With strong connections across the digital media landscape, our team works with clients to create comprehensive media relations strategies and positioning. We know how to reach the broader marketing community. However, we know that those stakeholders often sit in other verticals. So, whether you are trying to get in front of the c-suite of CPG, Financial Services, Retail or Travel brands, we craft narratives that touch upon industry-specific themes to help our clients connect with key decision makers.

We are also adept in telling the larger brand story to get our digital media and marketing clients visibility with business and investor media. The industry saw a wave of IPOs in 2021. 5W was front and center educating the capital markets press on the value proposition of our clients, while assisting some through the go-public process.

5W's roster of brands in this space includes numerous high-growth pre-IPO and public companies. Examples include programmatic brands such as outcome media company Xaxis, programmatic marketing partner MiQ, consumer insights platform, Zeta Global, SEO platform SEMrush, search intelligence platform Captify, leader in branded content conversion Influential, intelligent advertising platform Skai, and creator management platform GRIN, to name a few. 5W's technology practice continuously places clients into the top-tier news stories that matter most for their continued growth. The team can also concurrently run highly-successful awards and speaking programs that further amplify brands.

5W also represents some of the most prestigious global design and innovation firms including industry leaders frog, an agency focused on enhancing brand, product, and service to deliver distinctly better experiences for customers, consumers, citizens and employees and Lippincott, a New York City-based creative consultancy that specializes in brand and innovation.

From strategy to implementation, forward thinking marketing skills to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.

David Steinberg, CEO,
Zeta Global

I'm impressed with the breadth of their clients and their expertise in so many areas.

Chris Detert, Chief Communications Officer,


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