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Apps & Marketplace


In the hyper-competitive landscape, timing and execution are everything when you are vying for the attention of consumers, investors, talent, partners and the media. From mobile apps to online global marketplaces and on-demand services, brands need an agency that moves with the speed of technology.

Our team of PR experts has guided early-stage startups, helped others launch new marketplace products and upgrades, and provided counsel through major company announcements, funding rounds and pivots. At 5W Public Relations, our technology practice understands the relentless pace that is required to succeed. Over the past decade we have partnered with dozens of emerging and established leaders in the B2B and B2C space, uncovering compelling insights and experiences to ensure alignment and consistency of message. We have an entire team focused on app and marketplace campaigns that raise brand awareness through media exposure in technology, business and consumer outlets.


5W's intimate understanding of app and marketplace business models coupled with a strategic approach to media relations ensures we deliver top-tier media placements for every client - big or small, new or established - every time. Our clients seek us out based on our ability to generate publicity for them in a targeted, strategic way that helps them fulfill their vision. Our uncompromising approach to results-based PR campaigns has directly positioned our brands as leaders in their respective categories.

5W's app and marketplace client experience includes AirHelp, an app and category leader in international air passenger rights, Homeis, expat and immigrants help for new homes, job opportunities, friends and events, on-demand delivery service, goPuff, telehealth service provider, Heal, category king, Storyblocks, corporate wellness program, HealthKick, networking app, Wisdo, and ridesharing app, Myle.

The 5W team is dedicated, enthusiastic, and passionate about our success. They do a great job securing media placements from top tier publications, including Forbes, Fortune, Bloomberg and TechCrunch. They have become an integral part of our PR efforts.

David Baszucki, CEO & Founder,
Roblox Corporation

It's awesome working with 5W. As our agency of record since 2014, they've spearheaded multiple campaigns and launches, and each time they completely surpass our expectations for coverage and assist in getting us some deep connections in the industry. The team's amazing and we enjoy working with all of them. 5W is a breath of fresh air.

Joel Holland, Founder,

Harvest Host

Harvest Hosts, a membership club for RVers, offers unique overnight...

Case Study
Case Study
Case Study
Case Study


AirHelp a Berlin-based air passenger rights company, engaged 5W Public Relations to build its..


Storyblocks, a stock media company that was recently recognized by Inc. Magazine as the fourth fastest growing media company in the...

Case Study
Case Study
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