jane iredale is a comprehensive, environmentally friendly line of mineral makeup recommended by skin care professionals, plastic surgeons and dermatologists worldwide.
Over the past several years, jane iredale has tasked 5W with designing and executing annual, multi-faceted PR campaigns that:
5W's PR strategy focuses on earned media and organic program growth, expanding the following programs year over year:
5W has increased placements, impressions and accolades year over year and executed dozens of award-winning campaigns to support brand awareness and sales. Highlights include:
Editorial award wins.
Digital and influencer placements.