Coming Soon

Case Studies

IT'S A 10 HAIRCARE

It's a It's a 10® Haircare is the go-to haircare brand for salon professionals and clients across the world.

5W helped It's a 10® create "National Love Your Hair Day". Falling on October 10th of every year, the holiday is aimed at increasing the conversation around consumer's love for their hair and embracing all types of beauty.

VIZIO
VIZIO

VIZIO is a leading HDTV company and the #1 sound bar brand in America. The client aimed to leverage their CES 2020

Sparkling ICE
SPARKLING ICE

5W has positioned Sparkling ICE as the go-to alternative to the soft drinks and flavored waters currently on the market, while raising awareness among consumers and highlighting it as a refreshing and great-tasting zero-calorie beverage to accompany a healthy lifestyle.

Sinclair Broadcast Group
SINCLAIR

5W was engaged by Solidify Sinclair, one of the nation's leading broadcasters, to leverage corporate announcements

Payless
PAYLESS

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value

Zeta Global
ZETA GLOBAL

Zeta Global, a leading big data and Consumer lifecycle marketing company founded by serial Tech entrepreneur David A. Steinberg and former

Hibob
HIBOB

Hibob is an online software that allows companies to bridge the gap between mangers, employees, and HR teams. The platform resembles

Topps
TOPPS

5W client, The Topps Company, Inc., baseball card and sports memorabilia manufacturer, challenged 5W with the tasks of capitalizing

Xaxis
XAXIS

Following an industry-shifting report released by the ANA and K2 about the lack of transparency

Lifestyles
LIFESTYLES

To promote brand awareness and recognize World AIDS Day and AIDS Awareness Month.

Duane Reade
DUANE READE

Duane Reade, a subsidiary of the Walgreen Company, is the New York metro area's largest regional drugstore chain. With over 250

SMEG
SMEG

Established in 1948 as an Italian domestic appliances brand, the legacy of SMEG products can be traced back to the 17th century where

Spring Owl
SPRING OWL

5W Public Relations has represented Jason Ader, CEO of SpringOwl Asset Management, for more than 10 years.

Ethique
ETHIQUE

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products

Avant
AVANT

Avant, a fast growing marketplace platform that is lowering the costs and barriers of borrowing for consumers

KRUPS
KRUPS

KRUPS is a brand dedicated to precision and technical perfection while making arguably the best range of espresso machines in the world

Homeis
HOMEIS

Homeis is a community-focused app aimed to provide immigrants and foreign-born individuals a digital space to connect

Bespoke
BESPOKE

Bespoke Companies are comprised of ultra-luxury high-end real estate and marketing firms led by Zachary and Cody

CareerBuilder
CAREERBUILDER

CareerBuilder, a global technology company providing end-to-end HR solutions assisting both employers and job seekers

ZICO
ZICO

ZICO Coconut Water, owned by the Coca-Cola company, is 100% coconut water and organically supports hydration with 5

Emocha
EMOCHA

emocha is a turnkey mobile health platform that improves medication adherence for patients. The platform was one of the

Santa Margherita
SANTA MARGHERITA

Founded in 1935, Santa Margherita is a world-renowned Italian winery that prides itself in its deep rooted values of provenance, character

Sodastream
SODASTREAM

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through

Payoneer
PAYONEER

Payoneer, a financial services company that facilitates cross-border B2B transactions across 200 countries, approached 5W in

Sezzle
SEZZLE

Sezzle, the fastest growing, buy now, pay later platform, tasked 5W with publicizing their initial public offering (IPO)

Delta Children
DELTA CHILDREN

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe

Green Beret
GREEN BERET

The Green Beret Foundation, a premier organization dedicated to supporting soldiers of the U.S. Army Special

Choco
CHOCO

Founded in 2018, Choco is a free digital tool and app for restaurants and their suppliers to engage in a more efficient

The Mane Choice
THE MANE CHOICE

5W was tasked with boosting the presence of the multicultural hair care brand, The Mane Choice, and its CEO & Founder

Lansinoh
LANSINOH

Lansinoh, a global leader in the breastfeeding market, has been dedicated to providing all mothers

Cortera
CORTERA

Founded in 1993, Cortera is a business data platform that tracks trillions in annual B2B spending across 100 industries

JVP
JERUSALEM VENTURE PARTNERS

Founded in 1993 under the famed Yozma program by Dr. Erel Margalit, Jerusalem Venture Partners (JVP) has created and invested in

Jane Iredale
JANE IREDALE

Jane Iredale is a comprehensive, environmentally friendly line of mineral makeup recommended by skin care professionals, plastic

Tradestation
TRADESTATION

5W was tasked with elevating premier online trading platform TradeStation's company awareness and brand visibility within the media

Ashley Stewart
ASHLEY STEWART

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social

Camp Bow Wow
CAMP BOW WOW

Camp Bow Wow is a leading Doggy Day and Overnight Camp providing the highest levels of fun, safety and service for dogs and peace of

Servcorp
SERVCORP

Servcorp is a leading provider of office space solutions for businesses, offering both shared and virtual office spaces. Servcorp

T-Fal
T-FAL

T-fal, the leading global manufacturer of non-stick cookware and small kitchen appliances, tasked 5W to further the brand's reputation

Airhelp
AIRHELP

AirHelp a Berlin-based air passenger rights company, engaged 5W Public Relations to build its brand presence in the U.S. with a pragmatic

Cooks Venture
COOKS VENTURE

Cooks Venture is a food startup committed to regenerative agriculture practices, meaning their practices

My/Mo
MY/MO

5W was tasked by My/Mo Mochi Ice Cream to ideate and create a 360-degree program to deepen brand awareness

Rx Advance
RX ADVANCE

RxAdvance is a national full-service pharmacy benefit manager (PBM) leveraging Collaborative PBM Cloud to manage standard and specialty

Tushy
TUSHY

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and

All-Clad
ALL-CLAD

All-Clad, a company that has already distinguished itself through the innovation and unparalleled quality of its cookware, tasked 5W

Baxter Of California
BAXTER OF CALIFORNIA

5W partnered with Baxter of California to grow awareness across a female demographic by securing media results within a wide range of digital

Perry Mackin
PERRY MACKIN

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks

Gaea
GAEA

GAEA, leading Greek culinary brand, underwent a rebranding, transitioning away from celebrity-backed "Cat Cora's Kitchen by

John Sculley
JOHN SCULLEY

Former Apple and Pepsi CEO John Sculley approached 5WPR after having begun working with the agency to promote Zeta Global, a company he co-founded.

Ruby Love
RUBY LOVE

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart

Storyblocks
STORYBLOCKS

Storyblocks, a stock media company that was recently recognized by Inc. Magazine as the fourth fastest growing media company in the

Colman's Mustard
COLMAN'S MUSTARD

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break through the crowded condiment space

CheapOair
CHEAPOAIR

CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations online, on its self-named

Persona
PERSONA

Persona, a Nestle Health Science (NHSc) company, creates science-backed, uniquely personalized vitamin programs. Each customized

Millenium Hotels
MILLENIUM HOTELS

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York. After our success with that account

Lycored
LYCORED

Lycored, the global leader in natural carotenoids for food, beverage and dietary supplement products tasked

Jackie Robinson Foundations
JACKIE ROBINSON FOUNDATION

Established in 1973, the Jackie Robinson Foundation (JRF) is the nation's premier education and leadership development program

Diono
DIONO

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing infant/newborn and children's products.

Captify
CAPTIFY

5W was tasked with the goal of securing widespread media coverage for search intelligence and premium

Loacker
LOACKER

Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the

Lagostina
LAGOSTINA

In Summer 2018, 5W was tasked with activating a strategic product launch for Lagostina in partnership with celebrity chef

Rainbow Light
RAINBOW LIGHT

Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, entered the vitamin and supplement industry more

Harvest Host
HARVEST HOST

Harvest Hosts, a membership club for RVers, offers unique overnight stays at 2,500+ farms, wineries, breweries, distilleries, golf courses, museums and other scenic small businesses all over North America

Get Your Guide
GET YOUR GUIDE

In Q4 2022, 5W Digital was tasked with increasing brand awareness and consideration of GetYourGuide travel experiences as the perfect gift for travel lovers.

SmartThings
SMARTTHINGS

5W Digital client, SmartThings by Samsung, offers customers the option to connect devices and technologies to achieve one connected smart home.

GNC Digital
GNC DIGITAL

GNC tasked 5W Digital to manage the corporate LinkedIn channel to highlight key company initiatives, foster positive sentiment and encourage potential applicants to apply for corporate and retail jobs.

CoinFlip
CoinFlip

CoinFlip is the leading Bitcoin ATM operator globally, with over 2,500 machines across 47 states supporting the buying and selling of nine major cryptocurrencies with cash.

Adzuna
ADZUNA

Across sixteen countries worldwide, Adzuna is a top job search engine that helps pair eager job-seekers with the right position.

Datamaran
DATAMARAN

Datamaran is a data driven, materiality and ESG risk management platform that helps companies monitor and address over 400 external risk factors by scanning the regulatory, media, and corporate disclosure environment.

Emjay
EMJAY

With the goal of generating national mainstream press interest, 5WPR convinced Emjay to offer an internship where the selected intern would spend their whole summer testing and reviewing all 600+ cannabis products the delivery service has to offer. Emjay is a delivery service that offers the best selection and pricing of cannabis products that is based in Los Angeles.

Epignosis
EPIGNOSIS

Epignosis is a trusted learning technology partner trusted by more than 70,000 organizations worldwide. 5W kicked off with Epignosis in March and immediately built a strategy that focused on thought leadership for CEO Thanos Papangelis and President Dimitris Tsingos.

Check Point
CHECK POINT

For the last three decades, Check Point Technologies has set the standard for cybersecurity; CEO and founder Gil Shwed quite literally invented the firewall.

Columbia Care
COLUMBIA CARE

Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of medical and adult-use cannabis products and technology-based services with licenses in 18 US jurisdictions and the EU.

The Brotherhood Sister Sol
THE BROTHERHOOD SISTER SOL

The Brotherhood Sister Sol (BroSis) is a Harlem-based social justice and youth organization where Black and Latinx youth claim the power of their history, identity and community to build the future they want to see.

William Murray Golf
WILLIAM MURRAY GOLF

Inspired by Bill Murray and his brothers' off-the-cuff mentality, William Murray Golf was built with two main points of emphasis: authenticity and tradition.

CaratLane
CARATLANE

Our client CaratLane, the #1 Indian jeweler in the world, signed on with 5W Digital to improve overall efficiencies and increase revenue from paid social campaigns.

Essence
ESSENCE

Essence cosmetics provides user-friendly and affordable makeup options that bring joy to the often serious world of beauty.

Circle Line
CIRCLE LINE

Circle Line has hosted over 80 million guests and is known as "America's Favorite Boat Ride.

ExtractLabs
EXTRACT LABS

Extract Labs is an industry-leading purveyor of fine CBD products, including CBD oil tinctures and topical creams.

Lumenis
LUMENIS

Lumenis, Inc., the world's largest energy-based medical device company for aesthetic, surgical, and ophthalmic applications

Catrice
CATRICE

CATRICE Cosmetics, the cult favorite German-Beauty brand, is an innovative and luxury-inspired makeup line with an affordable price tag, and clean products you can feel good about.

Real Page
REALPAGE

RealPage is a leading global provider of software and data analytics to the real estate industry

Harmati
HARMATI

harmati is a modern home décor brand under Bedshe International Company, Ltd. Driven by smart, thoughtful design

Nations Photo Lab
NATIONS PHOTO LAB

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo gifts & prints.

StandardGeneral
STANDARD GENERAL

Standard General is a strategic investor focused on media and gaming industries.

740 Park Plastic Surgery
740 PARK PLASTIC SURGERY

Dr. Stafford Broumand is a New York-based, board-certified plastic surgeon who offers a comprehensive span of cosmetic treatments.

pioneer woman
THE PIONEER WOMAN COLLECTION

Ree Drummond, known as The Pioneer Woman, tasked 5W with establishing her lifestyle product collection and growing brand equity across the entire portfolio.

Big Brothers Big Sisters of America
BIG BROTHERS BIG SISTERS OF AMERICA

Big Brothers Big Sisters of America (BBBSA) is the largest and most experienced youth mentoring organization in the US with a mission to create and support one-to-one mentoring relationships that ignite the power and promise of youth.

XplorTechnologies
XPLOR TECHNOLOGIES

Xplor Technologies tasked 5W Digital to manage all global social media channels with the goal of increasing awareness for services in the United States and to increase followers ahead of IPO.

Revolt
REVOLT

REVOLT is the leading Black-owned and operated multimedia platform servicing content 24/7 across digital, linear and live media channels

Luna Park
LUNA PARK

Luna Park in Coney Island is run by Central Amusement International (CAI), who worked in tandem with the

Yoto Player
YOTO PLAYER

Yoto Player is a screen-free audio speaker for kids designed to safely give children full control over their listening

Nanobebe
NANOBEBE

Nanobébé is the first and only baby bottle designed to preserve essential breastmilk nutrients

H&H Bagels
H&H BAGELS

H&H Bagels, an iconic New York City brand since 1972, has announced for the first time in its 50-year-history the launch of its national franchise program to expand the fast casual bagel concept to the top 50 U.S. metro markets.

Owlet
OWLET

Owlet Baby Care is a health technology company founded by a team of parents in 2013 focused on maternal and baby health and wellbeing.

Tineco
TINECO

Tineco is an innovative technology company specializing in intelligent technology, a premium brand in smart electrical appliances.

CommerceIQ
COMMERCEIQ

CommerceIQ is a leading retail e-commerce management platform, unlocking profitable market share growth for consumer brands through intelligent automation.

Brown Girl Jane
BROWN GIRL JANE

BROWN GIRL Jane is a luxury, plant-based wellness collection centering the needs of dynamic women of color

DUBGEE
DUBGEE

DUBGEE is a newly launched national fashion and lifestyle brand. Encouraging all people to be confident in their real selves

Thrift Book
THRIFTBOOK

With a sizeable but unengaged audience, ThriftBooks tasked 5W with growing their overall social community, expanding share of voice and driving meaningful engagement to ultimately increase customer retention and conversions.

St. Moriz
ST. MORIZ

St. Moriz is one of the earliest self-tanning brands to emerge in the UK market

Pacific Shaving
PACIFIC SHAVING

Pacific Shaving Company began in 2002 with a clear goal: to radically improve the daily shaving experience with innovative solutions.

ADCOLOR
ADCOLOR

Founded in 2005 by Tiffany R. Warren, ADCOLOR is the premier organization dedicated to celebrating and championing diverse professionals in the creative industries.

Axiom
AXIOM

Axiom Space is guided by the vision of a thriving home in space that benefits every human, everywhere.

AgAmerica
AGAMERICA

AgAmerica is a non-bank lender that builds low-interest rate agricultural loans to provide financial structure for farmers.

CBDistillery
CBDistillery

CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high quality, effective, and affordable CBD products

cbdMD
CBDMD

cbdMD is one of the leading and most highly trusted and recognized CBD brands on the market today, offering a comprehensive line of US-produced, THC-free CBD products in various delivery formats.

E2Open
E2Open

E2open is a leading network-based provider of mission-critical, cloud-based, end-to-end supply chain management software.

ThirdLove
THIRDLOVE

ThirdLove, approached 5W after noticing a sexist Calvin Klein billboard that had been erected in the middle of SoHo, NYC as part of Calvin Klein's nation-wide #mycalvinscampaign.

Crepe erase
CREPE ERASE

Crepe Erase® by Body Firm® is the #1 selling anti-aging body treatment for dry, crépey skin.

SKAI
SKAI

Intelligent marketing platform Skai powers brand insights, decisions, and execution for faster, more predictable go-to-market outcomes.

Yellowheart
YELLOWHEART

YellowHeart is an NFT mint and wallet system that allows for the issuance of large-scale commercial grade NFTs (non-fungible tokens).

BalancedHealthBotanicals
BALANCED HEALTH BOTANICALS

CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high-quality, effective, and fairly priced CBD products.

Fellow Barber
FELLOW BARBER

Fellow Barber, a brand of barbershops with 15+ locations across Los Angeles, New York City and San Francisco, tasked 5W with not only awareness of their namesake product line up, but focused visibility on their regional locations, to drive foot traffic and brand affinity.

HomeLight
HOMELIGHT

HomeLight is an essential technology platform used by hundreds of thousands of homebuyers and sellers

webull
WEBULL

Webull is an easy-to-use, zero commission brokerage and market data platform for traders of all experience levels.

CarParts.com
CarParts.com

CarParts.com offers an e-commerce platform that is changing the way drivers shop for auto parts and repair their vehicles.

Gambling
GAMBLING.COM

Gambling.com Group (Nasdaq: GAMB) owns and operates more than 50 websites that give leads and paying customers to sports books and online casinos that have the best sign-up offers.

Sedgwick
SEDGWICK

Sedgwick is a global, third-party claims administrator that works with 78 of the Fortune 100 companies.

DailyPay
DAILYPAY

DailyPay is an on-demand financial platform that grants employees access to their earnings in real-time.

Gulliver's Gate
NEAT BURGER

Neat Food Co., a food tech company offering ethical, sustainable, and delicious plant-based food to consumers looking to adopt a more flexitarian lifestyle, officially launched their first US Neat Burger pop-up location.

HIGHLANDER
HIGHLANDER

HIGHLANDER is the world's first and largest global long-distance hiking event series.

petsmile
PETSMILE

Petsmile® is the first pet toothpaste awarded the Veterinary Oral Health Council (VOHC) seal.

the-westminster-kennel-club
THE WESTMINSTER KENNEL CLUB

The Westminster Kennel Club, founded in 1877, is the oldest dog-sports organization in the U.S., and The Westminster Kennel Club Dog Show, the nation's second-longest-running athletic event and the longest, continuously broadcast, live dog show on television, is held every year.

DeathWishCoffee
DEATH WISH COFFEE

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of one-day-only promotions, including product discounts, a free tote bag with every purchase, and free sample packs for new customers to drive sales.

Sparkling ICE
SPARKLING ICE

5W has positioned Sparkling ICE as the go-to alternative to the soft drinks and flavored waters currently on the market, while raising awareness among consumers and highlighting it as a refreshing and great-tasting zero-calorie beverage to accompany a healthy lifestyle.

5W maintains strong momentum by garnering consistent national, regional and local media coverage for the brand, utilizing predications and communicating key messaging to build new relationships as well as strengthen established ones.

Lifestyles
LIFESTYLES

To promote brand awareness and recognize World AIDS Day and AIDS Awareness Month.

Payless
PAYLESS

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value

All-Clad
ALL-CLAD

All-Clad, a company that has already distinguished itself through the innovation and unparalleled quality of its cookware, tasked 5W

ZICO
ZICO

ZICO Coconut Water, owned by the Coca-Cola company, is 100% coconut water and organically supports hydration with 5

Santa Margherita
SANTA MARGHERITA

Founded in 1935, Santa Margherita is a world-renowned Italian winery that prides itself in its deep rooted values of provenance, character

Sodastream
SODASTREAM

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through

Ashley Stewart
ASHLEY STEWART

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social

Camp Bow Wow
CAMP BOW WOW

Camp Bow Wow is a leading Doggy Day and Overnight Camp providing the highest levels of fun, safety and service for dogs and peace of

Baxter Of California
BAXTER OF CALIFORNIA

5W partnered with Baxter of California to grow awareness across a female demographic by securing media results within a wide range of digital

Topps
TOPPS

5W client, The Topps Company, Inc., baseball card and sports memorabilia manufacturer, challenged 5W with the tasks of capitalizing

CheapOair
CHEAPOAIR

CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations online, on its self-named

KRUPS
KRUPS

KRUPS is a brand dedicated to precision and technical perfection while making arguably the best range of espresso machines in the world

Lagostina
LAGOSTINA

In Summer 2018, 5W was tasked with activating a strategic product launch for Lagostina in partnership with celebrity chef

Loacker
LOACKER

Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the

Colman's Mustard
COLMAN'S MUSTARD

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break through the crowded condiment space

Delta Children
DELTA CHILDREN

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe

SMEG
SMEG

Established in 1948 as an Italian domestic appliances brand, the legacy of SMEG products can be traced back to the 17th century where

Diono
DIONO

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing infant/newborn and children's products.

Ethique
ETHIQUE

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products

Gaea
GAEA

GAEA, leading Greek culinary brand, underwent a rebranding, transitioning away from celebrity-backed "Cat Cora's Kitchen by

It's a 10 Haircare
IT'S A 10 HAIRCARE

It's a It's a 10® Haircare is the go-to haircare brand for salon professionals and clients across the world

Jane Iredale
JANE IREDALE

Jane Iredale is a comprehensive, environmentally friendly line of mineral makeup recommended by skin care professionals, plastic

Lansinoh
LANSINOH

Lansinoh, a global leader in the breastfeeding market, has been dedicated to providing all mothers

Lycored
LYCORED

Lycored, the global leader in natural carotenoids for food, beverage and dietary supplement products tasked

Millenium Hotels
MILLENIUM HOTELS

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York. After our success with that account

My/Mo
MY/MO

5W was tasked by My/Mo Mochi Ice Cream to ideate and create a 360-degree program to deepen brand awareness

Perry Mackin
PERRY MACKIN

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks

Persona
PERSONA

Persona, a Nestle Health Science (NHSc) company, creates science-backed, uniquely personalized vitamin programs. Each customized

Rainbow Light
RAINBOW LIGHT

Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, entered the vitamin and supplement industry more

Ruby Love
RUBY LOVE

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart

T-Fal
T-FAL

T-fal, the leading global manufacturer of non-stick cookware and small kitchen appliances, tasked 5W to further the brand's reputation

The Mane Choice
THE MANE CHOICE

5W was tasked with boosting the presence of the multicultural hair care brand, The Mane Choice, and its CEO & Founder

Tushy
TUSHY

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and

Gulliver's Gate
NEAT BURGER

Neat Food Co., a food tech company offering ethical, sustainable, and delicious plant-based food to consumers looking to adopt a more flexitarian lifestyle, officially launched their first US Neat Burger pop-up location.

HIGHLANDER
HIGHLANDER

HIGHLANDER is the world's first and largest global long-distance hiking event series.

petsmile
PETSMILE

Petsmile® is the first pet toothpaste awarded the Veterinary Oral Health Council (VOHC) seal.

the-westminster-kennel-club
THE WESTMINSTER KENNEL CLUB

The Westminster Kennel Club, founded in 1877, is the oldest dog-sports organization in the U.S., and The Westminster Kennel Club Dog Show, the nation's second-longest-running athletic event and the longest, continuously broadcast, live dog show on television, is held every year.

DeathWishCoffee
DEATH WISH COFFEE

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of one-day-only promotions, including product discounts, a free tote bag with every purchase, and free sample packs for new customers to drive sales.

Webull
WEBULL

Webull is an easy-to-use, zero commission brokerage and market data platform for traders of all experience levels.

The goal throughout the campaign has been to position the company as a direct and well-known competitor of already established platforms. In the initial phase of the campaign, 5W primarily focused on securing trend commentary in order to build a media footprint for Webull, and to make reporters aware of the company and its CEO.

E2Open
E2Open

E2open is a leading network-based provider of mission-critical, cloud-based, end-to-end supply chain management software.

CarParts.com
CarParts.com

CarParts.com offers an e-commerce platform that is changing the way drivers shop for auto parts and repair their vehicles.

SKAI
SKAI

Intelligent marketing platform Skai powers brand insights, decisions, and execution for faster, more predictable go-to-market outcomes.

Sinclair Broadcast Group
SINCLAIR

5W was engaged by Solidify Sinclair, one of the nation's leading broadcasters, to leverage corporate announcements

Real Page
REALPAGE

RealPage is a leading global provider of software and data analytics to the real estate industry

AgAmerica
AGAMERICA

AgAmerica is a non-bank lender that builds low-interest rate agricultural loans to provide financial structure for farmers.

Bitcoin IRA
BITCOIN IRA

Bitcoin IRA, is the world's first, largest, and most secure digital asset IRA technology platform that allows users to purchase

StandardGeneral
STANDARD GENERAL

Standard General is a strategic investor focused on media and gaming industries.

Duane Reade
DUANE READE

Duane Reade, a subsidiary of the Walgreen Company, is the New York metro area's largest regional drugstore chain. With over 250

Spring Owl
SPRING OWL

5W Public Relations has represented Jason Ader, CEO of SpringOwl Asset Management, for more than 10 years.

Bespoke
BESPOKE

Bespoke Companies are comprised of ultra-luxury high-end real estate and marketing firms led by Zachary and Cody

CareerBuilder
CAREERBUILDER

CareerBuilder, a global technology company providing end-to-end HR solutions assisting both employers and job seekers

Green Beret
GREEN BERET

The Green Beret Foundation, a premier organization dedicated to supporting soldiers of the U.S. Army Special

JVP
JERUSALEM VENTURE PARTNERS

Founded in 1993 under the famed Yozma program by Dr. Erel Margalit, Jerusalem Venture Partners (JVP) has created and invested in

Jackie Robinson Foundations
JACKIE ROBINSON FOUNDATION

Established in 1973, the Jackie Robinson Foundation (JRF) is the nation's premier education and leadership development program

Servcorp
SERVCORP

Servcorp is a leading provider of office space solutions for businesses, offering both shared and virtual office spaces. Servcorp

Cooks Venture
COOKS VENTURE

Cooks Venture is a food startup committed to regenerative agriculture practices, meaning their practices

Rx Advance
RX ADVANCE

RxAdvance is a national full-service pharmacy benefit manager (PBM) leveraging Collaborative PBM Cloud to manage standard and specialty

John Sculley
JOHN SCULLEY

Former Apple and Pepsi CEO John Sculley approached 5WPR after having begun working with the agency to promote Zeta Global, a company he co-founded.

Yellowheart
YELLOWHEART

YellowHeart is an NFT mint and wallet system that allows for the issuance of large-scale commercial grade NFTs (non-fungible tokens).

Spring Owl
SPRING OWL

5W Public Relations has represented Jason Ader, CEO of SpringOwl Asset Management, for more than 10 years.

Datamaran
DATAMARAN

Datamaran is a data driven, materiality and ESG risk management platform that helps companies monitor and address over 400 external risk factors by scanning the regulatory, media, and corporate disclosure environment.

Sedgwick
SEDGWICK

Sedgwick is a global, third-party claims administrator that works with 78 of the Fortune 100 companies.

Axiom
AXIOM

Axiom Space is guided by the vision of a thriving home in space that benefits every human, everywhere.

The leading provider of human spaceflight services and developer of human-rated space infrastructure, Axiom operates end-to-end missions to the ISS today while privately developing its successor - a permanent commercial destination in Earth's orbit that will sustain human growth off the planet and bring untold benefits back home. In 2024, Axiom will install the first module of its commercial space station in partnership with NASA.

VIZIO
VIZIO

VIZIO is a leading HDTV company and the #1 sound bar brand in America. The client aimed to leverage their CES 2020

CarParts.com
CarParts.com

CarParts.com offers an e-commerce platform that is changing the way drivers shop for auto parts and repair their vehicles.

webull
WEBULL

Webull is an easy-to-use, zero commission brokerage and market data platform for traders of all experience levels.

E2Open
E2Open

E2open is a leading network-based provider of mission-critical, cloud-based, end-to-end supply chain management software.

Xaxis
XAXIS

Following an industry-shifting report released by the ANA and K2 about the lack of transparency

Yellowheart
YELLOWHEART

YellowHeart is an NFT mint and wallet system that allows for the issuance of large-scale commercial grade NFTs (non-fungible tokens).

Zeta Global
ZETA GLOBAL

Zeta Global, a leading big data and Consumer lifecycle marketing company founded by serial Tech entrepreneur David A. Steinberg and former

Storyblocks
STORYBLOCKS

Storyblocks, a stock media company that was recently recognized by Inc. Magazine as the fourth fastest growing media company in the

Airhelp
AIRHELP

AirHelp a Berlin-based air passenger rights company, engaged 5W Public Relations to build its brand presence in the U.S. with a pragmatic

CLMBR
CLMBR

CLMBR, maker of the first connected vertical climbing machine with on-demand, instructor-led classes and an ergonomic design

AvidXchange
AvidXchange

AvidXchange is the industry leader in automating invoice and payment processes for mid-market businesses.

Jamf
JAMF

Jamf, the standard in Apple Enterprise Management, extends the legendary Apple experience people love to businesses, schools and government organizations through its software and the world's largest online community of IT admins focused exclusively on Apple.

Epicor
EPICOR

For almost 50 years, Epicor Software Corporation has specialized in helping its customers grow their businesses, expand their capabilities, increase their productivity, and improve efficiencies

GRUBBRR
GRUBBRR

GRUBBRR is a technology company delivering ordering solutions for small to large companies across different verticals including QSR and fast-casual restaurants, stadiums, movie theaters, casinos, retailers, and more.

Archer
ARCHER

Based in Palo Alto, California, Archer is creating the world's first electric airline to quickly, sustainably and cost-effectively move people in and around dense cities.

Avant
AVANT

Avant, a fast growing marketplace platform that is lowering the costs and barriers of borrowing for consumers

Payoneer
PAYONEER

Payoneer, a financial services company that facilitates cross-border B2B transactions across 200 countries, approached 5W in

Choco
CHOCO

Founded in 2018, Choco is a free digital tool and app for restaurants and their suppliers to engage in a more efficient

Cortera
CORTERA

Founded in 1993, Cortera is a business data platform that tracks trillions in annual B2B spending across 100 industries

tappit
TAPPIT

Tappit, the global cashless and data experts, is on a mission to help bring live event organizers, sports teams and venues closer to their customers.

Dragontail systems
DRAGONTAIL SYSTEMS

Dragontail Systems is revolutionizing the Quick Service Restaurant (QSR) and foodservice industry, through software that optimizes the entire restaurant kitchen, order and delivery process for global brands and local mom and pops.

Emocha
EMOCHA

emocha is a turnkey mobile health platform that improves medication adherence for patients. The platform was one of the

Homeis
HOMEIS

Homeis is a community-focused app aimed to provide immigrants and foreign-born individuals a digital space to connect

Sezzle
SEZZLE

Sezzle, the fastest growing, buy now, pay later platform, tasked 5W with publicizing their initial public offering (IPO)

Tradestation
TRADESTATION

5W was tasked with elevating premier online trading platform TradeStation's company awareness and brand visibility within the media

Captify
CAPTIFY

5W was tasked with the goal of securing widespread media coverage for search intelligence and premium

FIVE9
FIVE9

Five9 is an industry-leading provider of cloud contact center solutions, bringing the power of cloud innovation

Hibob
HIBOB

Hibob is an online software that allows companies to bridge the gap between mangers, employees, and HR teams. The platform resembles

Check Point
CHECK POINT

For the last three decades, Check Point Technologies has set the standard for cybersecurity; CEO and founder Gil Shwed quite literally invented the firewall.

DailyPay
DAILYPAY

DailyPay is an on-demand financial platform that grants employees access to their earnings in real-time.

Airhelp
AIRHELP

AirHelp, a Berlin-based air passenger rights company, engaged 5W Public Relations to build its brand presence in the U.S. with a pragmatic, aggressive public relations plan.

The initiatives aimed at establishing AirHelp as an authority in the travel industry and raising overall awareness of air passenger rights in the U.S. and globally by educating consumers and driving compensation claims through its mobile app and website.

GoPuff
GOPUFF

GoPuff is an on-demand convenience store delivery service available in 23 cities.

CarParts.com
CarParts.com

CarParts.com offers an e-commerce platform that is changing the way drivers shop for auto parts and repair their vehicles.

Storyblocks
STORYBLOCKS

Storyblocks, a stock media company that was recently recognized by Inc. Magazine as the fourth fastest growing media company in the

Choco
CHOCO

Founded in 2018, Choco is a free digital tool and app for restaurants and their suppliers to engage in a more efficient

Emocha
EMOCHA

emocha is a turnkey mobile health platform that improves medication adherence for patients. The platform was one of the

Homeis
HOMEIS

Homeis is a community-focused app aimed to provide immigrants and foreign-born individuals a digital space to connect

Loosid
LOOSID

Loosid, an innovative app for the sober community, tasked 5W to facilitate their New York City launch event

Dating.com
DATING.COM

Dating.com is at the forefront of the online dating world, offering an unmatched global reach. Launched in 1993.

Harvest Host
HARVEST HOST

Harvest Hosts, a membership club for RVers, offers unique overnight stays at 2,500+ farms, wineries, breweries, distilleries, golf courses, museums and other scenic small businesses all over North America

Payless
PAYLESS

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value. After closing all their North American stores in 2019, the Payless brand continued to thrive across its extensive global network, spanning over 30 countries worldwide.

In spring 2020, Payless challenged 5W with the task of supporting their relaunch in the North American market. The agency would work to reintroduce Payless by breaking through industry news and previous Payless sentiments, as well as raise awareness around the brand's relaunch, which includes an e-commerce site, and new brick-and-mortar retail concept stores.

DUBGEE
DUBGEE

DUBGEE is a newly launched national fashion and lifestyle brand. Encouraging all people to be confident in their real selves

Ashley Stewart
ASHLEY STEWART

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social

Ruby Love
RUBY LOVE

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart

Miami Fashion Week
MIAMI FASHION WEEK

Miami Fashion Week is the second largest fashion event in the U.S. debuting resort collections

MVP Collections
MVP COLLECTIONS

MVP Collections creates clothing for the big and tall man who's looking for stylish options

Pildora
PILDORA

Pildora, the world's first luxury lifestyle brand dedicated to sustainable fashion and entertainment, launched the

ThirdLove
THIRDLOVE

ThirdLove, approached 5W after noticing a sexist Calvin Klein billboard that had been erected in the middle of SoHo, NYC as part of Calvin Klein's nation-wide #mycalvinscampaign.

William Murray Golf
WILLIAM MURRAY GOLF

Inspired by Bill Murray and his brothers' off-the-cuff mentality, William Murray Golf was built with two main points of emphasis: authenticity and tradition.

Xaxis
XAXIS

Following an industry-shifting report released by the ANA and K2 about the lack of transparency

Xaxis combines unique brand-safe media access, unrivaled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

Zeta Global
ZETA GLOBAL

Zeta Global, a leading big data and Consumer lifecycle marketing company founded by serial Tech entrepreneur David A. Steinberg and former

Captify
CAPTIFY

5W was tasked with the goal of securing widespread media coverage for search intelligence and premium

SKAI
SKAI

Intelligent marketing platform Skai powers brand insights, decisions, and execution for faster, more predictable go-to-market outcomes.

Essence
ESSENCE

Essence cosmetics provides user-friendly and affordable makeup options that bring joy to the often serious world of beauty.

Essence cosmetics provides user-friendly and affordable makeup options that bring joy to the often serious world of beauty. In response to the onset of the COVID-19 pandemic, 5W was tasked with quickly adapting programming for essence cosmetics to reach and engage with core consumers during stay-at-home restrictions.

Catrice
CATRICE

CATRICE Cosmetics, the cult favorite German-Beauty brand, is an innovative and luxury-inspired makeup line with an affordable price tag, and clean products you can feel good about.

Ethique
ETHIQUE

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products

The Mane Choice
THE MANE CHOICE

5W was tasked with boosting the presence of the multicultural hair care brand, The Mane Choice, and its CEO & Founder

It's a 10 Haircare
IT'S A 10 HAIRCARE

It's a It's a 10® Haircare is the go-to haircare brand for salon professionals and clients across the world

Lumenis
LUMENIS

Lumenis, Inc., the world's largest energy-based medical device company for aesthetic, surgical, and ophthalmic applications

Female Beauty Executives
FEMALE BEAUTY EXECUTIVES

The 5W Beauty division has done a fantastic job of highlight its female CEOs and founders as a way to elevate their brands

Fellow Barber
FELLOW BARBER

Fellow Barber, a brand of barbershops with 15+ locations across Los Angeles, New York City and San Francisco, tasked 5W with not only awareness of their namesake product line up, but focused visibility on their regional locations, to drive foot traffic and brand affinity.

Curaprox
CURAPROX

Since 1972 CURAPROX has stood for knowledge, and the transfer of skills to ensure perfect oral care and oral health

St. Moriz
ST. MORIZ

St. Moriz is one of the earliest self-tanning brands to emerge in the UK market

Jane Iredale
JANE IREDALE

Jane Iredale is a comprehensive, environmentally friendly line of mineral makeup recommended by skin care professionals, plastic

Indie Beauty Expo
INDIE BEAUTY EXPO

Indie Beauty Expo (IBE) is the largest professionally-curated exposition of independent beauty, lifestyle and wellness brands

Crepe erase
CREPE ERASE

Crepe Erase® by Body Firm® is the #1 selling anti-aging body treatment for dry, crépey skin.

Columbia Care
COLUMBIA CARE

Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of medical and adult-use cannabis products and technology-based services with licenses in 18 US jurisdictions and the EU.

As a leading cannabis company with well-rounded and knowledgeable executives, 5W sought to elevate the company's brand awareness through both national and regional opportunities that would connect it directly to its core audiences and spotlight the executives' positions as thought leaders in the cannabis space.

Two Roots Brewing
TWO ROOTS BREWING

Two Roots Brewing Co., the world's first line of non-alcoholic cannabinoid infused craft "Cannabier," engaged 5W Public

CBDistillery
CBDistillery

CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high quality, effective, and affordable CBD products

cbdMD
CBDMD

cbdMD is one of the leading and most highly trusted and recognized CBD brands on the market today, offering a comprehensive line of US-produced, THC-free CBD products in various delivery formats.

BalancedHealthBotanicals
BALANCED HEALTH BOTANICALS

CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high-quality, effective, and fairly priced CBD products.

ExtractLabs
EXTRACT LABS

Extract Labs is an industry-leading purveyor of fine CBD products, including CBD oil tinctures and topical creams.

Emjay
EMJAY

With the goal of generating national mainstream press interest, 5WPR convinced Emjay to offer an internship where the selected intern would spend their whole summer testing and reviewing all 600+ cannabis products the delivery service has to offer. Emjay is a delivery service that offers the best selection and pricing of cannabis products that is based in Los Angeles.

Sodastream
SODASTREAM

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through a digital campaign on Instagram and Facebook.

The company wanted to leverage their partnership with celebrity Tori Spelling, and provided a graphic of Tori with their limited-edition '90-styled machine in a throwback reference to Beverly Hills, 90210. 5W was asked to round out the campaign with additional story content that stayed in theme with the '90-style campaign. 5W was also responsible for the strategy, placement, timing, and paid advertising management of the campaign.

Decléor Social
DECLÉOR SOCIAL

As agency of record for DECLÉOR Paris, 5W Public Relations was tasked to launch DECLÉOR USA's Instagram profile in a highly competitive

Perry Mackin
PERRY MACKIN

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks

KRUPS
KRUPS

KRUPS is a brand dedicated to precision and technical perfection while making arguably the best range of espresso machines in the world

Ethique
ETHIQUE

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products

Get Your Guide
GET YOUR GUIDE

In Q4 2022, 5W Digital was tasked with increasing brand awareness and consideration of GetYourGuide travel experiences as the perfect gift for travel lovers.

SmartThings
SMARTTHINGS

5W Digital client, SmartThings by Samsung, offers customers the option to connect devices and technologies to achieve one connected smart home.

Sparkling Ice
SPARKLING ICE

Sparkling Ice beverages are made with sparkling water, real fruit flavor, vitamins, antioxidants, and naturally sourced colors.

VIZIO
VIZIO

With the release of the Elevate Sound Bar, the World's First Rotating Speakers, VIZIO upheld its reputation as the #1 American-based sound bar and TV company.

XplorTechnologies
XPLOR TECHNOLOGIES

Xplor Technologies tasked 5W Digital to manage all global social media channels with the goal of increasing awareness for services in the United States and to increase followers ahead of IPO.

Thrift Book
THRIFTBOOK

With a sizeable but unengaged audience, ThriftBooks tasked 5W with growing their overall social community, expanding share of voice and driving meaningful engagement to ultimately increase customer retention and conversions.

GNC Digital
GNC Digital

GNC tasked 5W Digital to manage the corporate LinkedIn channel to highlight key company initiatives

CaratLane
CARATLANE

Our client CaratLane, the #1 Indian jeweler in the world, signed on with 5W Digital to improve overall efficiencies and increase revenue from paid social campaigns.

Miami Fashion Week
MIAMI FASHION WEEK

Miami Fashion Week is the second largest fashion event in the U.S. debuting resort collections of established and emerging international designers.

Officially recognized by the Council of Fashion Designers of America, alongside New York, London, Paris and Milan, Miami Fashion Week plays an integral role in the industry.

Revolt
REVOLT

REVOLT is the leading Black-owned and operated multimedia platform servicing content 24/7 across digital, linear and live media channels

ADCOLOR
ADCOLOR

Founded in 2005 by Tiffany R. Warren, ADCOLOR is the premier organization dedicated to celebrating and championing diverse professionals in the creative industries.

New York Comedy Festival
NEW YORK COMEDY FESTIVAL

The New York Comedy Festival, produced by 5W's client Caroline's on Broadway, is a week-long event featuring over 200 comedians at 100 of the most prestigious venues throughout New York City.

Indie Beauty Expo
INDIE BEAUTY EXPO

Indie Beauty Expo (IBE) is the largest professionally-curated exposition of independent beauty, lifestyle and wellness brands

WENDY
WENDY

Wendy Williams is a media mogul, actress, comedian, entrepreneur, designer, and New York Times best-selling author, who is best known

Rand Luxury
RAND LUXURY

RAND Luxury hosts The Luxury Escape each year during the Sundance Film Festival, which offers a unique experience of

Stand Up for Heroes
STAND UP FOR HEROES

New York's annual Stand Up For Heroes event is a night of giving back, where top comedians and musical

StandardGeneral
STANDARD GENERAL

Standard General is a strategic investor focused on media and gaming industries.

5W was tasked with further establishing the media presence of Standard General's Chief Investment Officer, Soo Kim, and simultaneously spearheading the media portion of the company's activist shareholder campaign.

Spring Owl
SPRING OWL

5W Public Relations has represented Jason Ader, CEO of SpringOwl Asset Management, for more than 10 years.

Triangle Assets
TRIANGLE ASSETS

Triangle Assets, a premier, New York City-based commercial real estate developer, came to 5W with two objectives

AgAmerica
AGAMERICA

AgAmerica is a non-bank lender that builds low-interest rate agricultural loans to provide financial structure for farmers.

Payoneer
PAYONEER

Payoneer, a financial services company that facilitates cross-border B2B transactions across 200 countries, has been an agency partner since 2016 when it approached 5W to help increase its visibility within tier-1 business media, international press, and influential payment and retail trade publications.

Overall, 5W aims to strengthen awareness of Payoneer's disruption of the B2B payments ecosystem and solidify its position as a leading authority on global commerce. The 5W team has developed a strategic public relations plan to generate opportunities with targeted outlets to build on the company's brand position and reach its key customer base of SMBs, freelancers, e-commerce marketplaces, etc., that frequently conduct large international financial transactions.

Avant
AVANT

Avant, a fast growing marketplace platform that is lowering the costs and barriers of borrowing for consumers

Cortera
CORTERA

Founded in 1993, Cortera is a business data platform that tracks trillions in annual B2B spending across 100 industries

Sezzle
SEZZLE

Sezzle, the fastest growing, buy now, pay later platform, tasked 5W with publicizing their initial public offering (IPO)

Tradestation
TRADESTATION

5W was tasked with elevating premier online trading platform TradeStation's company awareness and brand visibility within the media

AvidXchange
AvidXchange

AvidXchange is the industry leader in automating invoice and payment processes for mid-market businesses.

webull
WEBULL

Webull is an easy-to-use, zero commission brokerage and market data platform for traders of all experience levels.

tappit
TAPPIT

Tappit, the global cashless and data experts, is on a mission to help bring live event organizers, sports teams and venues closer to their customers.

Bitcoin IRA
BITCOIN IRA

Bitcoin IRA, is the world's first, largest, and most secure digital asset IRA technology platform that allows users to purchase

CommerceIQ
COMMERCEIQ

CommerceIQ is a leading retail e-commerce management platform, unlocking profitable market share growth for consumer brands through intelligent automation.

CoinFlip
CoinFlip

CoinFlip is the leading Bitcoin ATM operator globally, with over 2,500 machines across 47 states supporting the buying and selling of nine major cryptocurrencies with cash.

Sparkling ICE
SPARKLING ICE

5W has positioned Sparkling ICE as the go-to alternative to the soft drinks and flavored waters currently on the market, while raising awareness among consumers and highlighting it as a refreshing and great-tasting zero-calorie beverage to accompany a healthy lifestyle.

5W maintains strong momentum by garnering consistent national, regional and local media coverage for the brand, utilizing predications and communicating key messaging to build new relationships as well as strengthen established ones.

My/Mo
MY/MO

5W was tasked by My/Mo Mochi Ice Cream to ideate and create a 360-degree program to deepen brand awareness

ZICO
ZICO

ZICO Coconut Water, owned by the Coca-Cola company, is 100% coconut water and organically supports hydration with 5

Loacker
LOACKER

Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the

Gaea
GAEA

GAEA, leading Greek culinary brand, underwent a rebranding, transitioning away from celebrity-backed "Cat Cora's Kitchen by

Colman's Mustard
COLMAN'S MUSTARD

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break through the crowded condiment space

Cooks Venture
COOKS VENTURE

Cooks Venture is a food startup committed to regenerative agriculture practices, meaning their practices

Two Roots Brewing
TWO ROOTS BREWING

Two Roots Brewing Co., the world's first line of non-alcoholic cannabinoid infused craft "Cannabier," engaged 5W Public

GRUBBRR
GRUBBRR

GRUBBRR is a technology company delivering ordering solutions for small to large companies across different verticals including QSR and fast-casual restaurants, stadiums, movie theaters, casinos, retailers, and more.

H&H Bagels
H&H BAGELS

H&H Bagels, an iconic New York City brand since 1972, has announced for the first time in its 50-year-history the launch of its national franchise program to expand the fast casual bagel concept to the top 50 U.S. metro markets.

DeathWishCoffee
DEATH WISH COFFEE

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of one-day-only promotions, including product discounts, a free tote bag with every purchase, and free sample packs for new customers to drive sales.

PERSONA

Persona, a Nestle Health Science (NHSc) company, creates science-backed, uniquely personalized vitamin programs. Each customized

Rainbow Light
RAINBOW LIGHT

Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, entered the vitamin and supplement industry more

Newport Academy
NEWPORT ACADEMY

Newport Academy, leading nationwide healing centers for adolescents and families struggling with mental health issues

COVID 19 Crisis Response
COVID 19 Crisis Response

As one of the agency's fastest-growing sectors, 5WPR's Health and Wellness practice is led

Cure Urgent Care
CURE URGENT CARE

The urgent care trend continues to surge nationwide as the delivery model for health care to shift focus to a more cost-effective, convenient, appropriate model has become more important than ever.

Usana Health Sciences
USANA HEALTH SCIENCES

USANA Health Sciences is a publicly traded, international nutritional company that develops and manufactures high-quality nutritionals, personal care, energy and weight management products.

Curated
CURATED

Curated Mental Health is an innovative psychiatric practice that prioritizes accessibility for patients and provides quality mental health care for individuals.

Loosid
LOOSID

Loosid, an innovative app for the sober community, tasked 5W to facilitate their New York City launch event

Lycored
LYCORED

Lycored, the global leader in natural carotenoids for food, beverage and dietary supplement products tasked

Pritkin Center
PRITIKIN CENTER

Pritikin Longevity Center & Spa is a world-renowned health center in Miami, FL.

The Kellman Center
THE KELLMAN CENTER

Raphael Kellman, MD and Founder of the Kellman Center, is a functional and integrative medicine expert

GNC
GNC

GNC is a leading global health and wellness brand that provides high quality science-based products and solutions to help consumers live mighty, live fit, and live well.

740 Park Plastic Surgery
740 PARK PLASTIC SURGERY

Dr. Stafford Broumand is a New York-based, board-certified plastic surgeon who offers a comprehensive span of cosmetic treatments.

SMEG
SMEG

Established in 1948 as an Italian domestic appliances brand, the legacy of SMEG products can be traced back to the 17th century

Known for their colorful, instantly recognizable and influencer-favorite countertop appliances, Italian kitchen brand SMEG tasked 5W with garnering added recognition for its lesser-known lineup of large appliances, and with establishing the products as must-haves for cooking aficionados and design enthusiasts alike.

Sodastream
SODASTREAM

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through

ALL-CLAD
ALL-CLAD

All-Clad, a company that has already distinguished itself through the innovation and unparalleled quality of its cookware, tasked 5W

Tineco
TINECO

Tineco is an innovative technology company specializing in intelligent technology, a premium brand in smart electrical appliances.

KRUPS
KRUPS

KRUPS is a brand dedicated to precision and technical perfection while making arguably the best range of espresso machines in the world

Fitz & Floyd
FITZ & FLOYD

Over the past 50 years, Fitz and Floyd has become a leader in the manufacturing of hand-painted ceramic giftware, dinnerware, tableware, decorative accessories and collectibles.

Lagostina
LAGOSTINA

In Summer 2018, 5W was tasked with activating a strategic product launch for Lagostina in partnership with celebrity chef

T-Fal
T-FAL

T-fal, the leading global manufacturer of non-stick cookware and small kitchen appliances, tasked 5W to further the brand's reputation

Tushy
TUSHY

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and

Mellanie
MELLANNI

Mellanni Fine Linens is the world's foremost e-commerce provider of affordable, comfortable bedding. As Amazon.com's Top-Seller in the category for over five years

Cleancult
CLEANCULT

Cleancult is a leader in the zero waste cleaning category, using only non-toxic, natural ingredients, and zero plastic.

Harmati
HARMATI

harmati is a modern home décor brand under Bedshe International Company, Ltd. Driven by smart, thoughtful design

Nations Photo Lab
NATIONS PHOTO LAB

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo gifts & prints.

pioneer woman
The Pioneer Woman Collection

Ree Drummond, known as The Pioneer Woman, tasked 5W with establishing her lifestyle product collection and growing brand equity across the entire portfolio.

Delta Children
DELTA CHILDREN

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe, stylish and affordable children's products.

Today, it is the largest family-owned company in the industry and trusted by millions of families worldwide. Delta Children engaged 5W to position the brand as the leading provider of safe, high quality products in all applicable categories, while highlighting points of differentiation from similar offerings. To establish this narrative, 5W was tasked to garner a groundswell of media to generate brand awareness and enhance product familiarity.

Diono
DIONO

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing infant/newborn and children's products.

Lansinoh
LANSINOH

Lansinoh, a global leader in the breastfeeding market, has been dedicated to providing all mothers

Perry Mackin
PERRY MACKIN

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks

Yoto Player
YOTO PLAYER

Yoto Player is a screen-free audio speaker for kids designed to safely give children full control over their listening

Owlet
OWLET

Owlet Baby Care is a health technology company founded by a team of parents in 2013 focused on maternal and baby health and wellbeing.

Nanobebe
NANOBEBE

Nanobébé is the first and only baby bottle designed to preserve essential breastmilk nutrients

Baxter of California
BAXTER OF CALIFORNIA

5W partnered with Baxter of California to grow awareness across a female demographic by securing media results within a wide range of digital, female-focused outlets.

Strategy included both marketing products to women who would be shopping for men, as well as positioning the products as unisex. 5W Placed an emphasis on key campaigns for the brand including: No Shave November, Black Friday, Cyber Monday, Holiday Gifting promotions (driving significant traffic to key retail partner, Amazon) and key charitable partnerships such as with RED.

Curaprox
CURAPROX

Since 1972 CURAPROX has stood for knowledge, and the transfer of skills to ensure perfect oral care and oral health

Green Beret
GREEN BERET

The Green Beret Foundation, a premier organization dedicated to supporting soldiers of the U.S. Army Special Forces.

Green Beret is a 5W client that aims to differentiate from the crowded veteran charities space by showcasing its continued support for not only these soldiers, but their families.

Jackie Robinson Foundations
JACKIE ROBINSON FOUNDATION

Established in 1973, the Jackie Robinson Foundation (JRF) is the nation's premier education and leadership development program

Martin Luther King
MARTIN LUTHER KING

5W Public Relations was hand-picked by the Washington, DC Martin Luther King Jr. National Memorial Project to lead an

The Buoniconti Fundation
THE BUONICONTI FUNDATION

The Buoniconti Fund to Cure Paralysis (TBF), a non-profit organization, is the fundraising arm of The Miami Project to Cure Paralysis

Voices Against Brain Cancer
VOICES AGAINST BRAIN CANCER

Voices Against Brain Cancer's mission is to help find for a cure for brain cancer and brain tumors by advancing scientific research

Big Brothers Big Sisters of America
BIG BROTHERS BIG SISTERS OF AMERICA

Big Brothers Big Sisters of America (BBBSA) is the largest and most experienced youth mentoring organization in the US with a mission to create and support one-to-one mentoring relationships that ignite the power and promise of youth.

Bespoke
BESPOKE

Bespoke Companies are comprised of ultra-luxury high-end real estate and marketing firms led by Zachary and Cody Vichinsky.

The company has transformed the traditional brokerage structure into a corporate model. In six short years they've dominated the competition in the Hamptons and entered the New York City market with some of most premier listings in the city.

Triangle Assets
TRIANGLE ASSETS

Triangle Assets, a premier, New York City-based commercial real estate developer, came to 5W with two objectives

Real Page
REALPAGE

RealPage is a leading global provider of software and data analytics to the real estate industry

HomeLight
HOMELIGHT

HomeLight is an essential technology platform used by hundreds of thousands of homebuyers and sellers

Topps
TOPPS

The Topps Company is best known as a leading producer of sports and non-sports themed trading cards.

In honor of Dr. Anthony Fauci officially kicking off the 2020 MLB season by throwing out the first pitch at the Washington Nationals vs. New York Yankees Game, Topps created an exclusive, limited edition trading card commemorating the historic opening day event.

Bowlero Corporation
BOWLERO CORPORATION

Bowlero Corporation (formerly Bowlmor AMF) is the largest owner and operator of bowling centers in the world - with over 300 locations

Gambling
GAMBLING.COM

Gambling.com Group (Nasdaq: GAMB) owns and operates more than 50 websites that give leads and paying customers to sports books and online casinos that have the best sign-up offers.

Circle Line
CIRCLE LINE

Circle Line has hosted over 80 million guests and is known as "America's Favorite Boat Ride." World-famous for sightseeing and special events including concerts and entertainment.

CheapOAir
CHEAPOAIR

CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations online, on its self-named mobile app, by phone or live chat, bridging the gap between an online travel agency and traditional travel agency.

H&H Bagels
H&H BAGELS

H&H Bagels, an iconic New York City brand since 1972, has announced for the first time in its 50-year-history the launch of its national franchise program to expand the fast casual bagel concept to the top 50 U.S. metro markets.

Millenium Hotels
MILLENIUM HOTELS

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York. After our success with that account

Luna Park
LUNA PARK

Luna Park in Coney Island is run by Central Amusement International (CAI), who worked in tandem with the

Tavern On The Green
TAVERN ON THE GREEN

As a Central Park staple, the historic Tavern on the Green has been capturing the spirit of New York City since 1934. In 2014

Ventus at Marina El Cid Spa & Beach Club
VENTUS AT MARINA EL CID SPA & BEACH CLUB

El Cid Resorts is where authentic Mexican hospitality sets the stage for extraordinary vacations. The family-owned resort operates

Grey Line New York
GRAY LINE NEW YORK

Gray Line New York, New York City's iconic double-decker tour bus company has been a proud staple of the New York City tourism industry since 1926, bringing visitors to all the must-see stops on its signature red buses.

GRUBBRR
GRUBBRR

GRUBBRR is a technology company delivering ordering solutions for small to large companies across different verticals including QSR and fast-casual restaurants, stadiums, movie theaters, casinos, retailers, and more.

Archer
ARCHER

Based in Palo Alto, California, Archer is creating the world's first electric airline to quickly, sustainably and cost-effectively move people in and around dense cities.

Paris Baguette
PARIS BAGUETTE

Paris Baguette is a global brand operating corporate and franchise bakery-cafés, focused on handmade quality product, meticulous craftsmanship, and reliability.

Harvest Host
HARVEST HOST

Harvest Hosts, a membership club for RVers, offers unique overnight stays at 2,500+ farms, wineries, breweries, distilleries, golf courses, museums and other scenic small businesses all over North America

Gulliver's Gate
GULLIVER'S GATE

Gulliver's Gate is a tourist attraction in Times Square featuring more than 300 built-to-scale models of scenes from around the world

Gulliver's Gate
NEAT BURGER

Neat Food Co., a food tech company offering ethical, sustainable, and delicious plant-based food to consumers looking to adopt a more flexitarian lifestyle, officially launched their first US Neat Burger pop-up location.

HIGHLANDER
HIGHLANDER

HIGHLANDER is the world's first and largest global long-distance hiking event series.

Santa Margherita
SANTA MARGHERITA

World-renowned Italian winery, Santa Margherita, partnered with 5W to help the brand stand out in a crowded wine category and reach a new audience of millennials.

5W created a strategy for a customized and creative PR approach outside of traditional media.

Big Cork Vineyards
BIG CORK VINEYARDS

Big Cork Vineyards makes award-winning Maryland wine under the guidance of master winemaker David Collins.

Acker Wines
ACKER WINES

Established in 1820, Acker is the oldest wine shop in America and the world's largest fine and rare wine auction house.

The Brotherhood Sister Sol
THE BROTHERHOOD SISTER SOL

The Brotherhood Sister Sol (BroSis) is a Harlem-based social justice and youth organization where Black and Latinx youth claim the power of their history, identity and community to build the future they want to see.

By educating, organizing and training, BroSis challenges inequity and creates opportunity for all. To generate mass awareness for the organization, 5W was tasked to execute a creative media relations campaign to highlight BroSis' mission as well as its state-of-the-art headquarters that was unveiled in April 2022.

Big Brothers Big Sisters of America
BIG BROTHERS BIG SISTERS OF AMERICA

Big Brothers Big Sisters of America (BBBSA) is the largest and most experienced youth mentoring organization in the US with a mission to create and support one-to-one mentoring relationships that ignite the power and promise of youth.

ADCOLOR
ADCOLOR

Founded in 2005 by Tiffany R. Warren, ADCOLOR is the premier organization dedicated to celebrating and championing diverse professionals in the creative industries.

Ruby Love
RUBY LOVE

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart

Camp Bow Wow
CAMP BOW WOW

Camp Bow Wow is a leading Doggy Day and Overnight Camp providing the highest levels of fun, safety and service for dogs and peace of mind for their owners. The franchise encompasses over 100 Camps and 75 Home Buddies territories nationwide, including one in Canada.

The company came to 5W with two main objectives: the first being its 'Bad to the Bone Campaign,' in which the brand wanted 5W to create and execute a meaningful campaign designed to not only promote Camp Bow Wow's philosophy of the importance of proper pet training, but also heighten overall brand awareness.

Circle Line
CIRCLE LINE

Circle Line has hosted over 80 million guests and is known as "America's Favorite Boat Ride.

petsmile
PETSMILE

Petsmile® is the first pet toothpaste awarded the Veterinary Oral Health Council (VOHC) seal.

the-westminster-kennel-club
THE WESTMINSTER KENNEL CLUB

The Westminster Kennel Club, founded in 1877, is the oldest dog-sports organization in the U.S., and The Westminster Kennel Club Dog Show, the nation's second-longest-running athletic event and the longest, continuously broadcast, live dog show on television, is held every year.

Nations Photo Lab
NATIONS PHOTO LAB

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo gifts & prints.