The world of consumer technology is exciting, fast-paced, and has catapulted companies and brand leaders to celebrity status. With that said, it's also one of the most crowded and competitive industries to break into, let alone make a name for yourself. Startups are competing with powerhouse names for the attention of their customers, retailers, and media, and even if you're lucky enough to be a household name, there is always someone fighting you for their piece of the market share.
Having an expert consumer technology PR team on your side can make a world of difference. From evaluating consumer trends, to developing messaging for current events; 5W's Consumer Tech PR has Public Relations services to insert your brand name, story, and narrative into the consumer conversation of today.
Consumer Tech PR services offered to consumer technology clients include: media relations, media training, thought leadership, executive profiling, product seeding, conference and event PR, executive speaking engagements, digital marketing, content development, one-on-one product demos, event support, influencer relations programs and more.
Ranked among the top 15 technology PR practices in the US since 2017 by leading public relations industry publication, O'Dwyer's, 5W's tech division is composed of seasoned Public Relations practitioners and PR experts.
With over thirty years of experience in the field, the Consumer Tech PR team is in-the-know, up-to-date on trends, industry norms, benchmarks, and history, guaranteeing you to have the leading tech PR professionals representing your brand.
Over the years, 5W has developed trusted connections in the media, which has a range of advantages for clients that gives a leg up on competition. These relationships have led to placements in top media across broadcast, print and digital, and billions of impressions. Over the years the PR team has strategized promotional concepts for virtually unknown brands and launched them into mainstream fame, while simultaneously representing many familiar products.
Clients of 5WPR's consumer technology practice include a wide range of the consumer tech industry, such as: IOT management system, SmartThings; leading American TV and audio brand, VIZIO; makers of home carbonated water products, SodaStream; the airline passenger rights and compensation app, Airhelp; revolutionary email system, Blix; immigrant community platform, Homeis; and stock media disruptor, Storyblocks.
5W Public Relations has generated enough media attention that the client stands out in the market. The team is big enough to be effective, but they still provide the client with the focused attention they need. They're responsive and meet with the client on a weekly basis.
Poorya Sabounchi, COO,
As America's fastest growing company, this agency is a partner that shares our unique approach to business: Operate with intelligence, move at hyper speed, and execute with precision. 5WPR has proven to be a great fit.
David Glickman, Founder & CEO,
Ultra Mobile and Primo Connect
Axiom Space is guided by the vision of a thriving home in space that benefits every human, everywhere...
VIZIO is a leading HDTV company and the #1 sound...
5W Digital client, SmartThings by Samsung, offers customers the option to connect devices and technologies to achieve one connected smart home.