Experts in Consumer Products and CPG Brands
5W UNDERSTANDS CONSUMER PR
5W Public Relations helps consumer products and CPG brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division works with CPG clients to tailor messages and strategies that speak to their key customers in different and meaningful ways.
WE HELP YOU BUILD EMOTIONAL CONNECTIONS
Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience's needs, desires and aspirations.
POWERFUL OUTCOMES FOR GREAT BRANDS
We integrate all viable elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands like L'Oreal Professional, KRUPS, It's a 10 Haircare, Anheuser-Busch, All-Clad, Sparkling ICE, Loacker, LifeStyles, T-Fal, and many other established and emerging brands.
CREATIVE PLANS THAT GET MEASURABLE RESULTS
Whether executing creative plans that surprise and delight, making news that generates maximum media coverage, or engaging consumers where they least expect it, our results are unparalleled. We work in all aspects of consumer public relations and CPG PR.
We have worked with 5W on many campaigns over the last several years and each time they exceed expectations with their results. They've proven adept at understanding what drives our business and communicating our core messages to a wide range of audiences. I would recommend 5W for businesses big and small.
Calvin Peters, PR & Digital Communications Manager,
Walgreen Co
Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.
Nina Morrison, Vice President,
Talking Rain Beverage Co. Makers of Sparkling ICE
Sparkling Ice
5W has positioned Sparkling ICE as the go-to alternative to the soft drinks and flavored waters...
It's a 10!
It's a 10 Haircare is the go-to haircare brand for salon professionals and clients across the world...
Payless
Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value...
