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Experts in Events PR


Exceptional events help bring products and services to life. 5W creates events and experiences that inspire and deliver on every level: building excitement, generating buzz, creating publicity via events and driving sales.

From product launches, to full-scale tradeshows, 5W has produced events and done media relations strategies for Indie Beauty Expo, the largest professionally-curated exposition of independent beauty, Rand Luxury, producer of affluent consumer events and auctions, Loosid, an innovative app for the sober community, FN Sharp, makers of exceptionally sharp knives with hassle free knife sharpening service, and many more.


As a PR firm with an in-house events team, we tailor events to communicate specific brand messages, whether through one spectacular launch or multiple event exposures across several key markets.

From creative concepts and planning, to production execution and event publicity, we handle the details to ensure that our clients receive maximum results. Whether it is a red carpet gala with celebrity talent, a fundraiser, an entertainment or fashion event or a B2B focused speaker series, we understand how to plan events.


5W brings the perfect mix of creativity, business savvy, public relations management and singular attention to detail that ensure the events we produce come in on-time and on budget.

From experiential marketing programs that help customers interact with your brand, to making a splash at a trade show, to product launches that include consumer activations that generate attention, to celebrity/influencer events that make noise and create buzz, our event programs are coupled with strong traditional public relations campaigns that ignite brands.

After partnering with 5W for the second year in a row around our event, Indie Beauty Expo New York, we saw the press attendance at the event increase while their team helped facilitate more thoughtful coverage from more quality outlets than we have ever seen... Because of 5W's due diligence and steadfast approach, Indie Beauty Expo NY was the most successful show that Indie Beauty Media Group has produced to date. They are the perfect partner for our largest show, and we are looking forward to continuing our relationship with their team.

Jillian Wright, Co-Founder,
Indie Beauty Expo

Thanks to the efforts of the 5W Public Relations team, the company was featured in Oprah Magazine, New York Post, Newsweek, Pop Sugar and Daily Mail. The team was very effective in utilizing their press contacts in moving towards the goals of the project.

Founder & CEO of Lisa Lafferty Events (celebrity, wedding & elite events)

New York Comedy Festival

The New York Comedy Festival, produced by 5W's client Caroline's on Broadway, is a week-long event featuring over 200 comedians...

Case Study
Case Study
Case Study
Case Study

Miami Fashion Week

Miami Fashion Week is the second largest fashion event ...

Indie Beauty Expo

Indie Beauty Expo (IBE) is the largest professionally-curated exposition of independent beauty,...

Case Study
Case Study
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