Case Study / Luna Park
OVERVIEW
Every April, Luna Park in Coney Island celebrates the official opening of the Coney Island Amusement District. To commemorate the new season, Luna Park hosted a press conference with its owner Alessandro Zamperla, alongside New York elected officials Senator Chuck Schumer and Senator Diane Savino, District Leaders, Assemblymembers and the local Brooklyn community stakeholders. Following the ceremony, Luna Park hosted its annual egg-cream christening of the historic Coney Island Cyclone Roller Coaster, marking the official opening of a new season.
PRACTICE AREAS
Travel & Hospitality
STRATEGY
5W conducted outreach to key regional New York media, securing coverage leading up to the event to drive attendance and visitors to the park for the celebration. On Opening Day, our team secured all local New York City news desks and regional media on-site to cover the press conference.
RESULTS
As a result of 5W's media outreach, our team generated 209 media placements, and over 1.9 billion media impressions in outlets including:
- New York Post
- New York Daily News
- Thrillist
- Parade
- Gothamist
- amNewYork
- 1010 Wins
- Brooklyn Magazine
- PIX11
- News 12
- FOX5
- ABC7
- NY1
- CBS2
209
Media placements.
1.9
Billion+ media impressions
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