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Case Study / Mehron Makeup

OVERVIEW

Mehron has been a leader in high-quality, high-value makeup products since its inception almost a century ago. Dedicated to developing cosmetics that exceed expectations, Mehron's experienced team of chemists work in collaboration with renowned industry artists to create products that look amazing, feel fabulous, set trends, and perform under the most intense conditions.


Makeup professionals from across the globe trust our exceptional products for their theatrical, runway, performance, and every day needs. Isn't it time you discovered Mehron.

EXPERTISE

Expertise

SERVICES

Service One

Service Two

Service Three

Mehron Makeup
STRATEGY

When it comes to meeting the exacting standards and vast color needs of professional artists, Mehron is the undisputed industry leader. Proudly made in the USA with the highest quality ingredients, Mehron represents an artisanal approach to creating high-impact, versatile cosmetics.

Mehron Makeup
Mehron Makeup
RESULTS

Mehron's beauty products can be found in the makeup kits of artists at fashion shows, photo shoots, theatrical productions, movies, and most importantly, in real life on real women. Mehron's fans are many and varied. These include legendary stars such as Lucille Ball, Lena Horne, Mia Farrow, Barbara Streisand and Elizabeth Taylor. This continues to modern performers such as Black Eyed Peas, KISS, Hilary Duff, and Pink. Prominent industry professionals also use Mehron Makeup, including Nick Barose, James Vincent, Danessa Myricks, and hairstylist Oribe, who calls Mehron's products "beautiful, colorful and easy to use." From movies to stage, Mehron's fine line of makeup products have been used in the most visually dramatic productions, including Black Swan, Phantom of the Opera, Shrek the Musical, The Lion King, New York City Ballet and Cirque de Soliel to name just a few.

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