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Parent, Child, & Baby

As parents around the globe continue to spend in the trillions, 60% say they are more likely to purchase a product if they read about it in the press, making Public Relations an integral part of the marketing mix for any brand seeking exposure in this market. From established children products, gear, toys and maternity brands, to startups, parenting apps and "Mompreneurs", 5W Public Relations helps our clients in this space link to culturally relevant trends and present them in ways that resonate with consumers and the media alike. Having won industry accolades for our expertise in the area of marketing-to-parents, our strategy is to invent and execute various tactics that help brands connect with child caregivers from all demographics. We integrate brands seamlessly into top-tier publications while also connecting them to trending influencers, celebrities, relevant parenting blogs and more.

We use guerilla tactics to introduce brands to the market, organically connecting our clients' products to a community to which parents belong and trust, thus generating the credibility within this space that is critical to brands' success. From Delta Children to Lansinoh, Stokke, The Lumistella Company, home to Elf on the Shelf, Kids2, Yoto, Bark, Fairy Tales Hair Care and Diono USA, established and challenger brands alike turn to 5W to create buzz and drive sales in this increasingly crowded marketplace.

5W has been an integral part of our Delta Children team from the very beginning of our partnership. From influencer relations and celebrity seeding, to garnering consistent top-tier media placements in the family and parenting space and beyond, we can always count on them to get the job done. Our 5W team is highly specialized in working within our industry and constantly offers creative and strategic leadership and planning that achieves real results. We feel fortunate to have 5W as part of the Delta Children family.

Lorraine Gold, Vice President Marketing,
Delta Children

5W PR has been a trusted partner of Lansinoh and continuously offers top-notch expertise within the parenting space. From general top-tier media placements to influencer relations and celebrity seeding, 5W truly understands the landscape and is always on top of new mom and baby trends to leverage. Additionally, they have relationships with key players in the industry which helps us remain a leader in the competitive family and parenting category. We could not ask for better a partner in a PR firm.

Hira Rahim, Senior Manager Social Media & Public Relations,
Lansinoh

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Case Study
Case Study
Case Study
Case Study

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