nanobébé is the first and only baby bottle designed to preserve essential breastmilk nutrients. 5W was tasked with helping build buzz supporting the launch of their revolutionary Breastmilk Bottle through top tier online, print and broadcast media coverage on both a regional and national scale.
5W facilitated and executed a successful media relations launch campaign leveraging the product, highlighting its key differences and conducting a wide media sampling program. 5W also leveraged co-founder Ayal Lanternari to tell the business story of how nanobébé and the Breastmilk Bottle was invented. In addition to media relations, 5W supported the launch through a product and brand award program.
The program was wildly successful, producing remarkable social media engagement and media placements. Overall, the summer program produced the following results:
Million + media impressions