Case Study / Pacific Shaving

OVERVIEW

Pacific Shaving Company began in 2002 with a clear goal: to radically improve the shaving experience, while giving back to people and the planet. 5W was given the unique task of garnering fresh awareness for the veteran personal care powerhouse with today's beauty-obsessed consumers.

STRATEGY

5W reinvigorated focus on the brand's cult-favorite shaving creams and newest first-to-market innovations to position the brand as a category leader through meaningful placements with top tier beauty and grooming authorities.

RESULTS

Recognition of Pacific Shaving Co. as an indie disruptor brand through best-in-class product awards from Men's Health, The Manual, AskMen, New You and more
True brand support from credible beauty + grooming editors across digital, print, social and broadcast media
Key media wins across high caliber outlets including: the TODAY Show, Men's Journal, Forbes, Buzzfeed, AskMen, Business Insider, Allure, Seventeen, Byrdie, Reader's Digest, PopSugar and many more

5.9

Million + media impressions

350+

Earned placements