Digital vs. Traditional
PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. For the most part, PR pros who once specialized in traditional strategy have now shifted their focus to include digital PR, although some traditional forms of PR are still relevant today. With the advent of the internet age, there seem almost infinite avenues to promote a business. Digital PR involves a vast variety of marketing strategies, such as being interviewed by online publications, expanding your online presence and using the power of social media to build online communities, increase recognition and boost growth.What Does Digital PR Involve?
The possibilities for online brand building seem almost endless. Businesses today must look beyond just print opportunities, and find and interact with their audiences online. Digital PR agencies, then, now combine the best of traditional PR with a focus on emerging trends in content marketing and social media marketing- and more. A digital PR specialist has a variety of tools in their toolbox to improve a brand’s online presence. These can include:- Publishing online content to gain a reputation of building and high-quality sharing;
- Handling a business’ profiling;
- Developing relationships with online journalists, bloggers, and influencers to generate online press coverage;
- Writing online press releases;
- Arranging online reviews and profiling;
- Handling influencer marketing and blogger outreach to get mentions on influential social media accounts and blogs.
