{"id":1004,"date":"2013-11-12T17:05:50","date_gmt":"2013-11-12T17:05:50","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=1004"},"modified":"2020-11-11T18:25:07","modified_gmt":"2020-11-11T18:25:07","slug":"social-sales-power-of-oprah-public-relations","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/","title":{"rendered":"From Social to Sales: The Marketing and PR Power of Oprah"},"content":{"rendered":"
\n

It is far from earth shattering news that a client placement on Oprah.com is a big deal says 5WPR CEO and Founder . Along with a few other media outlets, Oprah\u2019s website is in exclusive company — the \u201choly grail\u201d for food & beverage, beauty, and products from other industries that appeal to her target market. Last week, our Consumer team at 5W was fortunate enough to see the results of weeks and months of hard work pitching the top tier magazine and website, and placed our client Groupe SEB\u2019s T-Fal ActiFry, in Oprah’s Favorite Things 2013 <\/strong>holiday product recommendations. While this feature is nothing out of the ordinary for teams in all practice areas at 5W, there are a number of things to be gleaned from this media placement:<\/p>\n<\/div>\n

The Power of Oprah<\/strong>. According to Compete.com site analytics, Oprah.com received approximately 1.8 million unique web visitors in September, the last month of full rankings. In PR and media circles, that is considered to be a big number. \u00a0Does that mean that 1.8 million people will read that article? Of course not, but it does mean that our client was placed in front of a lot of eyeballs. Additionally, in a true testament to the ActiFry\u2019s quality, Oprah actually posted a photo of herself holding the product back in February with the status update: \u201cThis machine ..T-Fal actifry has changed my life. And they’re not paying me to say it.\u201d <\/em>Do you know how many people liked it? Around 29,000. Talk about a major celebrity endorser. Speaking of social<\/p>\n

The Impact of Social Reaction<\/strong>.Apparently a ringing endorsement from Oprah goes a long way in social media circles. Re-tweets, likes, pins, and shares do wonders for any product, especially when it comes at a high volume. The \u201cOprah\u2019s Favorite Things\u201d article itself received thousands of shares\/likes\/tweets, while the link to the ActiFry review also received significant sharing. Searching the word \u201cActiFry\u201d on Twitter or Instagram demonstrates that it is now seeing increased results and traffic everywhere. It may not be \u201cgoing viral\u201d but the authentic reviews, recommendations, shares, feedback and content does have a direct impact on purchase decisions, resulting in better ROI for clients.<\/p>\n

According to a Vision Critical Survey, From Social To Sale<\/em>, \u201cAbout 40% of social media users have purchased an item after sharing or \u201cfavoriting\u201d it on these sites.”<\/p>\n

The Importance of Team Planning.\u00a0<\/strong>How did the 5W Consumer Group do it? Hard work and planning. Most media outlets make their holiday giftbag\/product of the year decisions months in advance. Without giving away the secret sauce \u2013 locating the correct editor\/writer, pitching a focused and timely angle\/product, and having an in-depth understanding of what is and what isn\u2019t a fit for a publication, is how media results for the ActiFry are accomplished. For a public relations firm and professional \u2013 knowing the product, audience, and media outlet you are targeting is the key to achieving success for your client.<\/em><\/p>\n

The Importance of ROI. <\/strong>So the product review was overwhelmingly positive and the article was shared across multiple social platforms \u2013 both fantastic results. But what is the true ROI for a media placement of this kind? For one thing web traffic for the brand increased – a significant outcome. When eCommerce is a big part of your business and your product is gaining serious online traction, results can be monetized. And, although we won\u2019t be able to analyze the full results the effect Oprah\u2019s mention had on ActiFry online sales until after the holiday season, thinking analytically is the best course of action when determining ROI. In the coming weeks\/months, measuring the Google position for \u201celectric fryer\u201d searches, viewing site traffic to gauge where visitors came from, and ultimately sales, is how the true return on investment is made.<\/p>\n

O Magazine and Oprah.com are exceptional media placements for a lot of reasons. As a PR agency, looking at the big picture (social, sales, influence) rather than just relying on the reputation of the media outlet, is the true way to analyze a placement.<\/p>\n

From Social to Sales \u2013 The Marketing Power of Oprah
\nIt is far from earth shattering news that a client placement on Oprah.com is a big deal. Along with a few other media outlets, Oprah\u2019s website is in exclusive company \u2014 the \u201choly grail\u201d for food & beverage, beauty, and products from other industries that appeal to her target market. Last week, our Consumer team at 5W was fortunate enough to see the results of weeks and months of hard work pitching the top tier magazine and website, and placed our client Groupe SEB\u2019s T-Fal ActiFry, in Oprah\u2019s Favorite Things 2013 holiday product recommendations. While this feature is nothing out of the ordinary for teams in all practice areas at 5W, there are a number of things to be gleaned from this media placement.<\/div>\n","protected":false},"excerpt":{"rendered":"

It is far from earth shattering news that a client placement on Oprah.com is a big deal says 5WPR CEO and Founder . Along with a few other media outlets, …<\/p>\n","protected":false},"author":3,"featured_media":1005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[48,276,133],"yoast_head":"\r\nMarketing Power of Oprah: From Social to Sales - 5WPR<\/title>\r\n<meta name=\"description\" content=\"Analysis of the media placement and celebrity endorsement in the Oprah the O Holiday Gift Guide by 5W Public Relations Consumer & Lifestyle PR Team\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Marketing Power of Oprah: From Social to Sales - 5WPR\" \/>\r\n<meta property=\"og:description\" content=\"From Social to Sales \u2013 The Marketing Power of Oprah\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2013-11-12T17:05:50+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-11-11T18:25:07+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"500\" \/>\r\n\t<meta property=\"og:image:height\" content=\"323\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Ronn Torossian\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ronn Torossian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/\"},\"author\":{\"name\":\"Ronn Torossian\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab\"},\"headline\":\"From Social to Sales: The Marketing and PR Power of Oprah\",\"datePublished\":\"2013-11-12T17:05:50+00:00\",\"dateModified\":\"2020-11-11T18:25:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/\"},\"wordCount\":833,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg\",\"keywords\":[\"PR\",\"Public Relations\",\"strategy\"],\"articleSection\":[\"Social and Digital Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/\",\"name\":\"Marketing Power of Oprah: From Social to Sales - 5WPR\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg\",\"datePublished\":\"2013-11-12T17:05:50+00:00\",\"dateModified\":\"2020-11-11T18:25:07+00:00\",\"description\":\"Analysis of the media placement and celebrity endorsement in the Oprah the O Holiday Gift Guide by 5W Public Relations Consumer & Lifestyle PR Team\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg\",\"width\":500,\"height\":323,\"caption\":\"Oprah Public Relations\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab\",\"name\":\"Ronn Torossian\",\"description\":\"Ronn is known for his resourceful, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians, and celebrities. He oversaw the growth and expansion of 5W to the Inc. 500 list. 5W is recognized as one of the top 25 PR agencies in the US. At 5W, Torossian's client experience has included public relations programs for companies such as, Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, and others.\u00a0As one of the foremost public relations experts in the US his work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions. Torossian was a semi-finalist for Ernst & Young\u2019s Entrepreneur of the Year and was named to both PR Week\u2019s \u201c40 Under 40\u201d and Advertising Age\u2019s \u201c40 Under 40\u201d lists. His book, \u201cFor Immediate Release,\u201d hit bookshelves in 2011 and is available nationwide. He is a regular lecturer at universities and conferences and is a member of Young Presidents Organization 9YPO) and sits on the board of numerous non-profits\",\"sameAs\":[\"http:\/\/www.5wpr.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Power of Oprah: From Social to Sales - 5WPR","description":"Analysis of the media placement and celebrity endorsement in the Oprah the O Holiday Gift Guide by 5W Public Relations Consumer & Lifestyle PR Team","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Power of Oprah: From Social to Sales - 5WPR","og_description":"From Social to Sales \u2013 The Marketing Power of Oprah","og_url":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2013-11-12T17:05:50+00:00","article_modified_time":"2020-11-11T18:25:07+00:00","og_image":[{"width":500,"height":323,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg","type":"image\/jpeg"}],"author":"Ronn Torossian","twitter_misc":{"Written by":"Ronn Torossian","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/"},"author":{"name":"Ronn Torossian","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab"},"headline":"From Social to Sales: The Marketing and PR Power of Oprah","datePublished":"2013-11-12T17:05:50+00:00","dateModified":"2020-11-11T18:25:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/"},"wordCount":833,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg","keywords":["PR","Public Relations","strategy"],"articleSection":["Social and Digital Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/","url":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/","name":"Marketing Power of Oprah: From Social to Sales - 5WPR","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg","datePublished":"2013-11-12T17:05:50+00:00","dateModified":"2020-11-11T18:25:07+00:00","description":"Analysis of the media placement and celebrity endorsement in the Oprah the O Holiday Gift Guide by 5W Public Relations Consumer & Lifestyle PR Team","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/social-sales-power-of-oprah-public-relations\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2013\/11\/oprah-tfal-instagram.jpg","width":500,"height":323,"caption":"Oprah Public Relations"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/400e8c0f18bbbdea6e852b12b6e82eab","name":"Ronn Torossian","description":"Ronn is known for his resourceful, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians, and celebrities. He oversaw the growth and expansion of 5W to the Inc. 500 list. 5W is recognized as one of the top 25 PR agencies in the US. At 5W, Torossian's client experience has included public relations programs for companies such as, Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, and others.\u00a0As one of the foremost public relations experts in the US his work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions. Torossian was a semi-finalist for Ernst & Young\u2019s Entrepreneur of the Year and was named to both PR Week\u2019s \u201c40 Under 40\u201d and Advertising Age\u2019s \u201c40 Under 40\u201d lists. His book, \u201cFor Immediate Release,\u201d hit bookshelves in 2011 and is available nationwide. He is a regular lecturer at universities and conferences and is a member of Young Presidents Organization 9YPO) and sits on the board of numerous non-profits","sameAs":["http:\/\/www.5wpr.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/1004"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=1004"}],"version-history":[{"count":0,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/1004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/1005"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=1004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=1004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}