As a leading Beauty PR agency, 5WPR has been tapping into our network of industry leaders\u2014celebrity makeup artists, influencers, and more\u2014to bring you exclusive insights. Each edition features candid conversations, expert advice, and behind-the-scenes perspectives. Our latest installment features celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise. Enjoy!<\/p>\n\n\n\n
5WPR: <\/strong>Our team is excited to hear your unique industry insights and expertise. As a celebrity esthetician, where are you finding news about new products and brands? What factors really push you to try them? <\/p>\n\n\n\n Joie Tavernise:<\/strong> As a business owner and esthetician, I\u2019m always looking for new and exciting products and brands. I find a lot of my inspiration comes from following and connecting with like-minded brands and entrepreneurs on social media. What really pushes me to dig deeper into a brand is when they have convincing clinical trials and visible results. <\/p>\n\n\n\n 5W: <\/strong>What feedback are you hearing from your celebrity and day-to-day clients in terms of what brands are doing that really excites them?<\/p>\n\n\n\n JT:<\/strong> Everyone is always looking for brands to deliver results. No one wants to waste their time and money on fluffy treatments and that is exactly what I am hearing from celebrities and day-to-day clients alike. Clients get excited and stay consistent when they see results with little downtime. <\/p>\n\n\n\n 5W: <\/strong>What are brands doing to stand out to you in the currently cluttered skincare industry? What social media\/digital tactics are you seeing work\/not work? <\/p>\n\n\n\n