{"id":10929,"date":"2024-11-18T14:22:59","date_gmt":"2024-11-18T14:22:59","guid":{"rendered":"https:\/\/www.5wpr.com\/new\/?p=10929"},"modified":"2024-11-20T11:35:13","modified_gmt":"2024-11-20T11:35:13","slug":"insights-from-street-fight-live-the-evolution-of-pr-and-influencer-strategies-for-mulo-businesses","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/insights-from-street-fight-live-the-evolution-of-pr-and-influencer-strategies-for-mulo-businesses\/","title":{"rendered":"Insights from Street Fight Live: The Evolution of PR and Influencer Strategies for MULO Businesses"},"content":{"rendered":"\n<p>Steph Hadas, 5WPR\u2019s Vice President, Technology, recently had the opportunity to participate in <a href=\"https:\/\/streetfightlive.com\/\">Street Fight Live<\/a> in Chicago. Here, she shares an inside look at her experience and key takeaways from the event:<\/p>\n\n\n\n<p>As Vice President of Technology at 5WPR, I recently had the opportunity to attend Street Fight Live in Chicago, a conference dedicated to marketing strategies for MULO (multi-location) businesses. Held at Meta HQ, I was honored to give a solo presentation on the future of PR and to moderate a panel on UGC and influencer marketing. It was a privilege to join distinguished speakers from the entertainment, food\/beverage, and retail sectors, engaging with top marketers on trends from the rise of convenience stores and social media evolution to restaurant industry shifts, nostalgia-driven branding, and AI\u2019s role in marketing. The event made it clear: the MULO industry holds immense opportunities, with evolving consumer preferences and tech-savvy approaches redefining the space.<\/p>\n\n\n\n<p><strong>The Future of PR \u2013 How to Build a Winning Strategy<\/strong><\/p>\n\n\n\n<p>So, what does this mean for PR within MULO businesses, which target both B2B and consumer audiences? Here are some of the key areas I covered:<\/p>\n\n\n\n<ul>\n<li><strong>What PR Is NOT<\/strong>: Contrary to how PR professionals are often depicted in TV shows like <em>Sex and the City<\/em>, <em>Scandal<\/em>, or <em>Workin\u2019 Moms<\/em>\u2014as reckless or manipulative\u2014this portrayal couldn\u2019t be further from reality. My first priority was debunking this myth!<\/li>\n\n\n\n<li><strong>What PR Is<\/strong>: To make it engaging, I polled the audience on whether they had an external PR partner or an in-house PR team and how often they considered PR in their strategies (outside of that moment!). This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management.<\/li>\n\n\n\n<li><strong>Strategic Priorities<\/strong>: PR is challenging to measure, so understanding what to prioritize from day one with an agency is key. I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential. I explained how 5W develops strategy, identifies newsworthy angles, and helps clients uncover stories they might not realize are valuable.<\/li>\n\n\n\n<li><strong>The Importance of Thought Leadership<\/strong>: While product launches or tech updates matter, strong media presence also requires thought leadership and newsjacking. Journalists want more than company news; they\u2019re looking for insights. I outlined how spokespeople can add value by bringing fresh perspectives, data, and connections, and by sometimes taking an authentic, contrarian stance. I shared examples of how impactful quotes and tailored pitching resonate with different types of media.<\/li>\n\n\n\n<li><strong>What\u2019s Next for PR in 2025<\/strong>: To close, I discussed how PR is evolving as media outlets consolidate and the lines between paid and earned media blur. With savvy audiences like Gen Z, a strong messaging strategy is critical for brands to stand out, making PR an indispensable pillar.<\/li>\n<\/ul>\n\n\n\n<p><strong>UGC and the Influencer Economy<\/strong><\/p>\n\n\n\n<p>Moderating this panel was also a highlight, as we explored diverse insights from Emily Steele (Hummingbirds), Joseph Perello (Props), and Elijah Khasabo (Vidovo). We discussed what sets creators\u2019 content apart today, how they define a \u201ccreator,\u201d the importance of authenticity, matching creators with a brand\u2019s audience, content formats that drive engagement, and influencer marketing trends for 2025. Despite their different backgrounds, the panelists agreed on one thing: the creator economy is here to stay, with endless potential for brands.<\/p>\n\n\n\n<p>This was an incredible experience, and I\u2019m grateful to Nancy Shenker and the Street Fight team for inviting me to represent 5W. Can\u2019t wait for next year\u2019s event!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steph Hadas, 5WPR\u2019s Vice President, Technology, recently had the opportunity to participate in Street Fight Live in Chicago. Here, she shares an inside look at her experience and key takeaways &#8230;<\/p>\n","protected":false},"author":101026,"featured_media":10930,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Insights from Street Fight Live: The Evolution of PR and Influencer Strategies for MULO Businesses | 5W PR Agency Blog<\/title>\r\n<meta name=\"description\" content=\"Steph Hadas shares insights on PR strategies, influencer marketing, and the evolving MULO industry at Street Fight Live in Chicago.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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