{"id":1170,"date":"2014-02-27T22:57:05","date_gmt":"2014-02-27T22:57:05","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=1170"},"modified":"2020-11-11T18:25:01","modified_gmt":"2020-11-11T18:25:01","slug":"aerie-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/aerie-ad-campaign\/","title":{"rendered":"Aerie flies high with \u201cReal\u201d ad campaign"},"content":{"rendered":"

It\u2019s the ad campaign that had to happen. Sooner or later, someone would step up, and admit what everyone already knew says 5WPR CEO and Founder Ronn Torossian<\/strong>. The young women who populate clothing ads, particularly for undergarments, are pretty enough without Photoshop. That time has come.<\/p>\n

It may have been that creepy \u201cmake her an alien\u201d video that is floating around the internet, in which a model is transformed into a cartoonish figure in a couple of minutes using editing software. But it may have also been that one ad company had to be the first, and the time has never been more right.<\/p>\n

Its great that the Aerie ad is a hit. The timing of the Aerie \u201cno touch ups\u201d advertising campaign is perfect. Not only is public opinion going sour on airbrushed \u201cperfection,\u201d the ideas of what \u201cperfection\u201d really is are changing.<\/p>\n

Perception really is reality, and any advertiser that attempts to inform that reality \u2013 or to challenge or create it \u2013 must first understand that their market\u2019s perception will define their success.<\/p>\n

In this case, the perception Aerie is hoping to generate is that they are \u201creal girl\u201d friendly. That their garments don\u2019t make you look \u201cperfect,\u201d but they enhance, and illustrate your natural beauty. This idea gets to the heart of the marketing behind all lingerie. The women and girls wearing these outfits want to feel good in them. They want to feel their best, not actually superhuman, just a beautiful version of themselves.<\/p>\n

That message carries with it no unattainable standard, no unfair mean with which to judge \u201cbeauty.\u201d At least, that\u2019s the attitude Aerie is hoping to connect with. Will this ad, like the Dove ads that preceded it, signal a sea change in advertising to women? Tough to say at this point, but tastes, and trends are always in flux.\u00a0 But, at the end of the day \u2013 as with everything else in our market, consumer response will drive the trend.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s the ad campaign that had to happen. Sooner or later, someone would step up, and admit what everyone already knew says 5WPR CEO and Founder Ronn Torossian. The young …<\/p>\n","protected":false},"author":13,"featured_media":2732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[50,23,65],"yoast_head":"\r\nAerie Flies High with Real Ad Campaign - 5WPR<\/title>\r\n<meta name=\"description\" content=\"It\u2019s the ad campaign that had to happen. 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