{"id":163,"date":"2013-04-24T21:45:42","date_gmt":"2013-04-24T21:45:42","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=163"},"modified":"2024-03-08T18:04:18","modified_gmt":"2024-03-08T18:04:18","slug":"viral-technology","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/viral-technology\/","title":{"rendered":"March Madness creates viral technology PR"},"content":{"rendered":"<p>PopSci exploits timely corporate PR to increase product appeal These days,\u00a0<a href=\"https:\/\/www.5wpr.com\/practice\/technologypr.cfm\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.5wpr.com\/practice\/technologypr.cfm&amp;source=gmail&amp;ust=1650725593416000&amp;usg=AOvVaw2fleRbCLrrRP8HdCCnPxKr\">technology PR<\/a>\u00a0is constant. Whether it\u2019s Google, Apple, Samsung or Microsoft, consumers are bombarded with what\u2019s new and what\u2019s next. Everyone carries a supercomputer in their pocket. Most of us don\u2019t really know how they work, but we sure love to hear about what they can do. Corporate PR firms are accustomed to introducing complex products to a results-driven consumer market. How a gadget works is generally a less popular topic. But Popular Science presents a different message for its potential readers. Even what\u2019s going on at the fringes of tech development is cool. The question PopSci\u2019s corporate\u00a0<a href=\"http:\/\/www.5wpr.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.5wpr.com\/&amp;source=gmail&amp;ust=1650725593416000&amp;usg=AOvVaw2ZIdcZFWUr_DMMdYjewehP\">PR Agency<\/a>\u00a0has to answer is: \u201chow can we capture the attention of potential readers who may not look us up on their own?\u201d<\/p>\n<p>March Madness, college basketball&#8217;s winner-take-all single-elimination tournament, has everyone making brackets. TV sites encourage fans to vote for their favorites in a prime time showdown. Beverage distributors have beer brackets. Lawnmowers, movies, cartoons and comic books &#8211; nearly every brand is competing in a bracket.<\/p>\n<p>On March 21, 2013, the day the March Madness basketball tourney kicked off, PopSci got in on the action. Their &#8220;Robots vs. Drones&#8221; bracket proudly offered this disclaimer: Welcome to the Popular Science March Madness bracket! We don&#8217;t know much about sports, but we felt left out watching our friends have all the fun. So we decided to build our own bracket out of something we do know a bit about: robots and drones. The key public relations point here is that this bracket is designed to be social. It encourages shared experience, and it comes in a format &#8216;bot fans can share with their less tech savvy friends.<\/p>\n<p>PopSci invites crossover appeal using a familiar format that appeals to a much wider audience and compelling robots like big dog, robo roach, predator and raven.<\/p>\n<p>Imagine entire floors in NYC or in Silicon Valley or on the campus at MIT pouring over the Bot Bracket, debating it over lunch or in an elevator, and catching the attention of the guys who work in accounting or sales. Suddenly guys who would never think to click over to PopSci.com are pouring over robot brackets debating the merits of Firebee versus Global Hawk.<\/p>\n<p>\u00a0<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PopSci exploits timely corporate PR to increase product appeal These days,\u00a0technology PR\u00a0is constant. Whether it\u2019s Google, Apple, Samsung or Microsoft, consumers are bombarded with what\u2019s new and what\u2019s next. Everyone &#8230;<\/p>\n","protected":false},"author":13,"featured_media":5949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[48,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Technology PR Campaign: Technology PR agency<\/title>\r\n<meta name=\"description\" content=\"Popular Science introduced a Robot vs Drones March Madness bracket as part of a new technology PR campaign which follows current events and trends.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/viral-technology\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Technology PR Campaign: Technology PR agency\" \/>\r\n<meta property=\"og:description\" content=\"Popular Science introduced a Robot vs Drones March Madness bracket as part of a new technology PR campaign which follows current events and trends.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/viral-technology\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2013-04-24T21:45:42+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-03-08T18:04:18+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1267\" \/>\r\n\t<meta property=\"og:image:height\" content=\"950\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"March Madness creates viral technology PR\",\"datePublished\":\"2013-04-24T21:45:42+00:00\",\"dateModified\":\"2024-03-08T18:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/\"},\"wordCount\":391,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg\",\"keywords\":[\"PR\",\"pr firm\"],\"articleSection\":[\"Corporate Communications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/\",\"name\":\"Technology PR Campaign: Technology PR agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg\",\"datePublished\":\"2013-04-24T21:45:42+00:00\",\"dateModified\":\"2024-03-08T18:04:18+00:00\",\"description\":\"Popular Science introduced a Robot vs Drones March Madness bracket as part of a new technology PR campaign which follows current events and trends.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/viral-technology\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/viral-technology\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg\",\"width\":1267,\"height\":950,\"caption\":\"Getting Noticed at Virtual Events\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\",\"name\":\"Cary Leibowitz\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Technology PR Campaign: Technology PR agency","description":"Popular Science introduced a Robot vs Drones March Madness bracket as part of a new technology PR campaign which follows current events and trends.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/viral-technology\/","og_locale":"en_US","og_type":"article","og_title":"Technology PR Campaign: Technology PR agency","og_description":"Popular Science introduced a Robot vs Drones March Madness bracket as part of a new technology PR campaign which follows current events and trends.","og_url":"https:\/\/www.5wpr.com\/new\/viral-technology\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2013-04-24T21:45:42+00:00","article_modified_time":"2024-03-08T18:04:18+00:00","og_image":[{"width":1267,"height":950,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg","type":"image\/jpeg"}],"author":"Cary Leibowitz","twitter_misc":{"Written by":"Cary Leibowitz","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/viral-technology\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/viral-technology\/"},"author":{"name":"Cary Leibowitz","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba"},"headline":"March Madness creates viral technology PR","datePublished":"2013-04-24T21:45:42+00:00","dateModified":"2024-03-08T18:04:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/viral-technology\/"},"wordCount":391,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/viral-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg","keywords":["PR","pr firm"],"articleSection":["Corporate Communications"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/viral-technology\/","url":"https:\/\/www.5wpr.com\/new\/viral-technology\/","name":"Technology PR Campaign: Technology PR agency","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/viral-technology\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/viral-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg","datePublished":"2013-04-24T21:45:42+00:00","dateModified":"2024-03-08T18:04:18+00:00","description":"Popular Science introduced a Robot vs Drones March Madness bracket as part of a new technology PR campaign which follows current events and trends.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/viral-technology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/viral-technology\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2020\/11\/virtual-event.jpg","width":1267,"height":950,"caption":"Getting Noticed at Virtual Events"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba","name":"Cary Leibowitz"}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/163"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":2,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"predecessor-version":[{"id":9547,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/163\/revisions\/9547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/5949"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}