{"id":1815,"date":"2014-08-20T14:21:40","date_gmt":"2014-08-20T14:21:40","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=1815"},"modified":"2020-11-11T18:32:43","modified_gmt":"2020-11-11T18:32:43","slug":"startup-pr-questions","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/","title":{"rendered":"Public Relations to Build a Startup Company"},"content":{"rendered":"

Building a business from the ground up takes a lot of work, but you think you know that already. You\u2019ve heard all the clich\u00e9s, and you\u2019ve been to at least some of the seminars and webinars for Startups. Maybe you\u2019ve even read a book or five. Well, started reading them at least; the same way people read \u201cA Tale of Two Cities\u201d or \u201cAtlas Shrugged\u201d in college.<\/p>\n

But if everyone who started building a business knew everything they needed to know, 8 out of 10 wouldn\u2019t fail. So what gives? Either people are too stupid, too optimistic, or too blinded by their own ambition, right?<\/p>\n

Building a Start Up from the Ground Up using PR<\/strong><\/h2>\n

Well, trying to shoehorn every failed business venture into those three categories is not only shortsighted, it\u2019s a waste of time. Businesses fail for countless reasons. Though too little money and far too little honest foresight are two of the most common business killers.<\/p>\n

But you knew that already. Everyone knows business can be expensive, and likely more expensive than you initially planned. And everyone knows there are things they don\u2019t know. These are tangible, correctable conditions. But what about a third major reason businesses fail? A skill that far too many entrepreneurs take for granted, and according to surveys, a skill that most people overestimate in themselves.<\/p>\n

Communication. You hear it all the time from people who can\u2019t seem to shut up: \u201cI\u2019m such a great communicator!\u201d Sure, they can send sounds out into the ether, but they don\u2019t know the first thing about properly connecting with an audience. They might be a great salesperson, but that\u2019s only one aspect of communication, a single medium of communication in a multi-faceted marketplace.<\/p>\n

So what, right? When it comes to funding, you can always get more. And you can learn from others in your industry to fill the gaps in your own knowledge base. But what about communication? What do you need to know to knock that out of the park?<\/p>\n

There are four key questions<\/strong> that your marketing and PR communication must answer if you want to be successful.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 How does your product or service make your customers\u2019 lives better?<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 What do you do, specifically, and why should it matter to them?<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Why are you necessary (or, why are you here when someone else is already doing that)?<\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Where are you in the market, and where do you need to be?<\/strong><\/p>\n

The first question gets right to the core of why people buy. They get stuff because they \u201cwant\u201d stuff. Number two clears up potential confusion while helping you get past any objections. Consumers want simple connections, not complex explanations. Think: \u201cI am Groot!\u201d There is power in that simplicity. Number three bulldozes past the \u201cWhy do I need that\u201d question by creating a scenario where the customer never even asks that question. They just get your widget because it\u2019s obviously bigger, better, faster, or more. And the final question forces you to consider your market, and determine where and how you should invest in the marketplace.<\/p>\n

While these questions should not become the sum total of your marketing communication, they should form the core of your consumer PR approach.<\/p>\n","protected":false},"excerpt":{"rendered":"

Building a business from the ground up takes a lot of work, but you think you know that already. You\u2019ve heard all the clich\u00e9s, and you\u2019ve been …<\/p>\n","protected":false},"author":13,"featured_media":1816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,192,236],"tags":[252,277],"yoast_head":"\r\nStartup Public Relations: Using PR to Build your Brand - 5WPR<\/title>\r\n<meta name=\"description\" content=\"But if everyone who started building a Startup Company knew everything they needed to know, 8 of 10 wouldn\u2019t fail. So what gives? Startup Pr and Startups...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Startup Public Relations: Using PR to Build your Brand - 5WPR\" \/>\r\n<meta property=\"og:description\" content=\"But if everyone who started building a Startup Company knew everything they needed to know, 8 of 10 wouldn\u2019t fail. So what gives? Startup Pr and Startups...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2014-08-20T14:21:40+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-11-11T18:32:43+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"562\" \/>\r\n\t<meta property=\"og:image:height\" content=\"469\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"Public Relations to Build a Startup Company\",\"datePublished\":\"2014-08-20T14:21:40+00:00\",\"dateModified\":\"2020-11-11T18:32:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/\"},\"wordCount\":552,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png\",\"keywords\":[\"startup pr\",\"Startups\"],\"articleSection\":[\"Branding\",\"Startup PR\",\"Technology PR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/\",\"name\":\"Startup Public Relations: Using PR to Build your Brand - 5WPR\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png\",\"datePublished\":\"2014-08-20T14:21:40+00:00\",\"dateModified\":\"2020-11-11T18:32:43+00:00\",\"description\":\"But if everyone who started building a Startup Company knew everything they needed to know, 8 of 10 wouldn\u2019t fail. So what gives? Startup Pr and Startups...\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#primaryimage\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png\",\"width\":562,\"height\":469,\"caption\":\"pr-startups\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"name\":\"Public Relations Blog | 5W PR Agency | PR Firm\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.5wpr.com\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\",\"name\":\"5W Public Relations Firm\",\"url\":\"https:\/\/www.5wpr.com\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"contentUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg\",\"width\":160,\"height\":96,\"caption\":\"5W Public Relations Firm\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/5WPublicRelations\",\"https:\/\/x.com\/5w_pr\",\"https:\/\/instagram.com\/5wpr\/\",\"https:\/\/www.linkedin.com\/company\/5w-public-relations\",\"https:\/\/www.pinterest.com\/5wpr\/\",\"https:\/\/www.youtube.com\/user\/5WPRSpeakers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\",\"name\":\"Cary Leibowitz\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Startup Public Relations: Using PR to Build your Brand - 5WPR","description":"But if everyone who started building a Startup Company knew everything they needed to know, 8 of 10 wouldn\u2019t fail. So what gives? Startup Pr and Startups...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/","og_locale":"en_US","og_type":"article","og_title":"Startup Public Relations: Using PR to Build your Brand - 5WPR","og_description":"But if everyone who started building a Startup Company knew everything they needed to know, 8 of 10 wouldn\u2019t fail. So what gives? Startup Pr and Startups...","og_url":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/","og_site_name":"Public Relations Blog | 5W PR Agency | PR Firm","article_publisher":"https:\/\/www.facebook.com\/5WPublicRelations","article_published_time":"2014-08-20T14:21:40+00:00","article_modified_time":"2020-11-11T18:32:43+00:00","og_image":[{"width":562,"height":469,"url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png","type":"image\/png"}],"author":"Cary Leibowitz","twitter_misc":{"Written by":"Cary Leibowitz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#article","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/"},"author":{"name":"Cary Leibowitz","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba"},"headline":"Public Relations to Build a Startup Company","datePublished":"2014-08-20T14:21:40+00:00","dateModified":"2020-11-11T18:32:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/"},"wordCount":552,"publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png","keywords":["startup pr","Startups"],"articleSection":["Branding","Startup PR","Technology PR"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/","url":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/","name":"Startup Public Relations: Using PR to Build your Brand - 5WPR","isPartOf":{"@id":"https:\/\/www.5wpr.com\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#primaryimage"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png","datePublished":"2014-08-20T14:21:40+00:00","dateModified":"2020-11-11T18:32:43+00:00","description":"But if everyone who started building a Startup Company knew everything they needed to know, 8 of 10 wouldn\u2019t fail. So what gives? Startup Pr and Startups...","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.5wpr.com\/new\/startup-pr-questions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/startup-pr-questions\/#primaryimage","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/pr-startups.png","width":562,"height":469,"caption":"pr-startups"},{"@type":"WebSite","@id":"https:\/\/www.5wpr.com\/new\/#website","url":"https:\/\/www.5wpr.com\/new\/","name":"Public Relations Blog | 5W PR Agency | PR Firm","description":"","publisher":{"@id":"https:\/\/www.5wpr.com\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.5wpr.com\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.5wpr.com\/new\/#organization","name":"5W Public Relations Firm","url":"https:\/\/www.5wpr.com\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/","url":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","contentUrl":"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2014\/08\/5W-logo.jpg","width":160,"height":96,"caption":"5W Public Relations Firm"},"image":{"@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/5WPublicRelations","https:\/\/x.com\/5w_pr","https:\/\/instagram.com\/5wpr\/","https:\/\/www.linkedin.com\/company\/5w-public-relations","https:\/\/www.pinterest.com\/5wpr\/","https:\/\/www.youtube.com\/user\/5WPRSpeakers"]},{"@type":"Person","@id":"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba","name":"Cary Leibowitz"}]}},"_links":{"self":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/1815"}],"collection":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/comments?post=1815"}],"version-history":[{"count":0,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/posts\/1815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media\/1816"}],"wp:attachment":[{"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/media?parent=1815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/categories?post=1815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.5wpr.com\/new\/wp-json\/wp\/v2\/tags?post=1815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}