{"id":1940,"date":"2014-09-29T16:32:49","date_gmt":"2014-09-29T16:32:49","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=1940"},"modified":"2020-11-11T18:32:46","modified_gmt":"2020-11-11T18:32:46","slug":"what-is-ello","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/what-is-ello\/","title":{"rendered":"Your Brand&#8217;s Guide to Ello"},"content":{"rendered":"<p>If you haven\u2019t yet heard of <a href=\"https:\/\/ello.co\/\">Ello<\/a>, it\u2019s the <strong>latest social network<\/strong> that\u2019s taking the internet by storm. The catch with Ello, however, is that it\u2019s designed to be a kind of anti-Facebook. Ello specifically markets itself as an alternative to social media sites that invade your privacy and share your information with advertisers. Ello is going to the opposite extreme by not accepting advertising at all.<\/p>\n<p>Given the apparently noncommercial message of Ello, it might seem to be an unlikely site to conduct any type of marketing or commercial activity. Keep in mind that Ello is brand new, so it\u2019s difficult to make any accurate guesses about the future. If the history of other social media networks is any indication, though, several possibilities exist.<\/p>\n<ul>\n<li>Ello will fizzle out, run out of funding or not attract enough members to survive.<\/li>\n<li>Ello will eventually \u201csell out\u201d and accept certain types of advertising in order to remain competitive.<\/li>\n<li>Ello will remain true to its original vision and remain free of advertising.<\/li>\n<\/ul>\n<p>No matter which of these three scenarios unfold, there is no harm in joining the site. The question is, can it be used for branding and marketing purposes? Assuming that Ello does indeed survive and perhaps even pose a genuine challenge to leading social media sites, it may prove to be a great opportunity for businesses.<\/p>\n<p><strong>Ello: The Ideal Place For Relationship Marketing?<\/strong><\/p>\n<p>Relationship marketing is a phrase that is thrown around fairly frequently in marketing circles, sometimes to the point that it doesn\u2019t mean anything concrete. With Ello, however, this is the only type of marketing that is feasible. Unless its business model changes, you will not be able to advertise on Ello. That doesn\u2019t mean, however, that your business can\u2019t have a presence on this new social site.<\/p>\n<p>When you interact on Ello, you must not forget that people have joined this site in order to escape the blatant commercialism of sites like Facebook. This means that trying to be openly promotional here would be counterproductive. At worst, it may get you banned; at best, you will alienate your customers and prospects.<\/p>\n<p>The key to utilizing a site like Ello is to make your content purely social and educational. Some business owners view education as informing people about their products. There is a place for this, but Ello is probably not that place. You are better off keeping your information very general. This doesn\u2019t mean that you won\u2019t attract business. In fact, many people find it more appealing when they can pitch-free information on a topic. They can always look you up and contact you if they want to find out what you\u2019re offering.<\/p>\n<p>To use one example, suppose you are a chiropractor with an Ello account. You could share general tips on health, exercise and preventing back injuries. Even if you never talk about your practice, people in your area who appreciate what you\u2019ve shared are likely to think of you when they need a chiropractor. You can use a similar approach for just about any business.<\/p>\n<p>In conclusion, if you want to use Ello for branding and marketing purposes, you will have to do it in a very low key way. You will have to follow the principles of relationship marketing to the letter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven\u2019t yet heard of Ello, it\u2019s the latest social network that\u2019s taking the internet by storm. The catch with Ello, however, is that it\u2019s designed to be a &#8230;<\/p>\n","protected":false},"author":13,"featured_media":1941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,19,13,194],"tags":[228,20],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Do You Ello?: Your Brand&#039;s Guide to Ello - 5W PR Blog<\/title>\r\n<meta name=\"description\" content=\"Relationship marketing is a phrase that is thrown around fairly frequently in marketing circles, With Ello, however, the latest Social Media Network we...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/what-is-ello\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Do You Ello?: Your Brand&#039;s Guide to Ello - 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