{"id":2043,"date":"2014-10-16T14:06:55","date_gmt":"2014-10-16T14:06:55","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=2043"},"modified":"2020-11-11T18:37:00","modified_gmt":"2020-11-11T18:37:00","slug":"rowenta-beauty-pr-campaign","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/rowenta-beauty-pr-campaign\/","title":{"rendered":"Rowenta Beauty &#038; 5WPR: Pretty Perfect Partners"},"content":{"rendered":"<p><em><strong>When it comes to Beauty PR and Hair Care, 5W and Rowenta Beauty Prove to be Pretty Perfect Partners<\/strong><\/em><\/p>\n<p class=\"normal\">Thanks to top-tier clients and successful campaigns, 5WPR has become an industry leader in the beauty PR arena. Continuing our successful year, this week saw us pick up more accolades at the\u00a0PR News Agency Elite Awards in New York City. Our work on the campaign for <i>Rowenta Beauty<\/i>earned the agency\u2019s consumer beauty division, a prestigious Agency Elite Award in the \u2018Marketing to Women\u2019 category.<\/p>\n<p class=\"normal\">Part of the reason for this success is our ability to conceive innovative new strategies and deliver genuinely creative campaigns. For <i>Rowenta Beauty<\/i>, our team delivered a campaign which successfully positioned the brand as a leader in quality hair care, incorporating influencer marketing, media relations and intense digital media campaigns.<\/p>\n<p class=\"normal\">At 5WPR, we understand that female shoppers have changed. Women are no longer influenced by celebrities or big brand endorsements. Representing 85% of all purchasing decisions in America, women prefer the wisdom of people just like them, people they can relate to them. \u201cEveryday experts,\u201d who use YouTube, Facebook, Pinterest and Instagram, make women feel more connected to authentic opinions and reviews rather than brands or celebrities.<\/p>\n<p class=\"normal\">Having secured celebrity hairstylist Josue Perez as the campaign\u2019s spokesperson, we embarked on a campaign to secure relevant media placements and appearances for Perez, each specifically designed to promote <i>Rowenta\u2019s<\/i> products. 5W\u2019s creation, \u201c<i>Backstage at Fashion Week<\/i>\u201d did exactly what its name suggests: It allowed us to provide stylists <i>at Fall\u00a0 Mercedes Benz Fashion Week<\/i> in NYC with samples of Rowenta\u2019s products, which they used to style the models for the runway.<\/p>\n<p class=\"normal\">Influential beauty voices and editors were pleased to see <i>Rowenta Beauty<\/i> front and center as the campaign gained traction at NY Fashion Week. Part of our campaign involved arranging desk-side meetings with top-tier editors, enabling us to discuss how Rowenta products could be showcased within their publications. Our team also surprised editors and bloggers with innovative and captivating events, including our \u2018<i>Breakfast &amp; Blowouts\u2019<\/i> event in New York City. This successful campaign saw over 30 top editors receive breakfast and makeovers using <i>Rowenta<\/i> hair tools.<\/p>\n<p class=\"normal\">Integrating social media with the Marketing to Women\u00a0Rowenta campaign was critical to the success of the project. By harnessing the power of the <i>Rowenta Beauty <\/i>\u201cShare the Love\u201d campaign, which gave away a grand prize package trip to NYC, <i>Rowenta Beauty<\/i> quickly gained 6,000 new fans on their Facebook page.<\/p>\n<p class=\"normal\">Since the launch of the 5WPR campaign, <i>Rowenta Beauty<\/i> has increased its Facebook fan base by 280%. Combining social media with traditional media allowed 5W to garner placements in a host of major beauty and women\u2019s lifestyle publications, including <i>Harper\u2019s Bazaar<\/i> and <i>The Huffington Post.<\/i><\/p>\n<p class=\"normal\">Thanks to the success of the campaign and the quality of the <i>Rowenta Beauty<\/i> products, 5W was able to establish <i>Rowenta<\/i> as a favored brand among salon professionals, editors and bloggers, confirming their status as a leader in quality hair care.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to Beauty PR and Hair Care, 5W and Rowenta Beauty Prove to be Pretty Perfect Partners<\/p>\n<p class=\"normal\">Thanks to top-tier clients and successful campaigns, 5WPR has become an &#8230;<\/p>\n","protected":false},"author":13,"featured_media":2047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,13],"tags":[50,276,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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