{"id":2816,"date":"2016-01-11T17:21:53","date_gmt":"2016-01-11T17:21:53","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=2816"},"modified":"2020-11-11T18:46:52","modified_gmt":"2020-11-11T18:46:52","slug":"el-chapo-social-media-pr","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/","title":{"rendered":"‘El Chapo’: A Master Of Social Media"},"content":{"rendered":"

Sean Penn\u2019s<\/strong> interview with Mexican drug kingpin Joaquin \u201cEl Chapo\u201d Guzman<\/strong> is a stark, albeit bizarre reminder about the power of \u201ccitizen journalism\u201d\u2014and getting your message out through unconventional means.<\/p>\n

PR Pros Can Learn From A Mexican Drug Lord About Getting Their\u00a0 Message Out<\/h2>\n

Penn, the Oscar-winning actor and part-time activist, pulled off what can best be described as a media coup when he interviewed the drug lord in October in the Mexican jungle after Guzman\u2019s jail break.<\/p>\n

The interview, which ran in Rolling Stone<\/em>, seems to have precipitated the recapture of Guzman in the city of Los Mochis, near where the interview was conducted. Guzman is now facing possible extradition to the United States, where he has been indicted by at least seven U.S. federal courts.<\/p>\n

Penn has been widely condemned for the doing the interview, which was reportedly arranged by the Mexican actress Kate del Castillo. White House chief of staff Denis McDonough declined to answer a question about whether the U.S. would hand Penn over to Mexico for questioning, while GOP candidate Marco Rubio said the Q&A was \u201cgrotesque,\u201d according to the BBC.<\/p>\n

Political and legal ramifications aside, the episode raises a few key questions for PR pros to consider<\/strong>.\u00a0 We\u2019re not going to try and figure out Guzman\u2019s motivation for the secret meeting\u2014which may doom him to a life in prison\u2014but he was able to demonstrate that if you have a message you want to distribute to the world you don\u2019t necessarily need the New York Times<\/em>, ABC News or Reuters as a media conduit.<\/p>\n

What is more, with an increasingly fragmented media environment\u2014in which digital communications win the day\u2014a \u201ccitizen journalist\u201d like Sean Penn can wield just as much clout in telling a story as bona fide reporters and broadcasters for major media outlets.\u00a0 Call it another wake-up call to pay close attention to \u201cinfluencers,\u201d who can have a huge impact on your brand or organization for good or ill and are not to be underestimated.<\/p>\n

Another PR thread in the story<\/strong> is Rolling Stone<\/em>\u2019s motivation. It wasn\u2019t that long ago that Rolling Stone was getting dragged through the media muck because of its article\u2014later retracted\u2014about an alleged gang rape at a University of Virginia fraternity.\u00a0 A report published by the Columbia Graduate School of Journalism and commissioned by Rolling Stone said the magazine failed to engage in \u201cbasic, even routine journalistic\u201d practice to verify the details of the ordeal described by the article\u2019s author.<\/p>\n

Rolling Stone is understandably trying to change the narrative about its brand. It may not be what it bargained for, but the publication certainly has changed the conversation.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Sean Penn\u2019s interview with Mexican drug kingpin Joaquin \u201cEl Chapo\u201d Guzman is a stark, albeit bizarre reminder about the power of \u201ccitizen journalism\u201d\u2014and getting your message out through unconventional means.<\/p>\n

PR …<\/p>\n","protected":false},"author":13,"featured_media":2820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,94],"tags":[228,48,276],"yoast_head":"\r\n\u201cEl Chapo\u201d: A Master Of Social Media? - 5W Public Relations<\/title>\r\n<meta name=\"description\" content=\"Sean Penn\u2019s interview with Mexican drug kingpin Joaquin \u201cEl Chapo\u201d Guzman is a stark, albeit bizarre reminder about the power of \u201ccitizen journalism\u201d\u2014and\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u201cEl Chapo\u201d: A Master Of Social Media? - 5W Public Relations\" \/>\r\n<meta property=\"og:description\" content=\"Sean Penn\u2019s interview with Mexican drug kingpin Joaquin \u201cEl Chapo\u201d Guzman is a stark, albeit bizarre reminder about the power of \u201ccitizen journalism\u201d\u2014and\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2016-01-11T17:21:53+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-11-11T18:46:52+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/01\/Untitled-design.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"315\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"‘El Chapo’: A Master Of Social Media\",\"datePublished\":\"2016-01-11T17:21:53+00:00\",\"dateModified\":\"2020-11-11T18:46:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/\"},\"wordCount\":464,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/01\/Untitled-design.jpg\",\"keywords\":[\"branding\",\"PR\",\"Public Relations\"],\"articleSection\":[\"Branding\",\"Digital PR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/el-chapo-social-media-pr\/\",\"name\":\"\u201cEl Chapo\u201d: A Master Of Social Media? 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