For a self-avowed Democratic Socialist, presidential candidate Bernie Sanders sure seems to know a thing or two about how to capitalize on your brand.<\/p>\n
Sanders, the junior U. S. Senator from Vermont, provides solid schooling for PR brand managers and marketers for how to deliver an effective message and cut through the proverbial clutter.<\/p>\n
The lesson is simple and it involves tattooing two words to your marketing brain: straight talk.<\/p>\n
Agree with his policies or not, part of Sanders\u2019 success on the campaign trail so far has been his ability to speak in naked terms and declarative statements.<\/p>\n
He delivers his talking points in ways that leave little to mystery and resonate with supporters. \u201cThe system is rigged\u201d and \u201cWe are talking about a political revolution\u201d are just two Bernie-isms that seem to be providing encouraging returns for his run for the White House.<\/p>\n
The statements are easy to understand. And, like any seasoned marketer, he knows that you can\u2019t repeat your core message enough. He doesn\u2019t get bogged down in political minutiae. He speaks with <\/em>his stakeholders, not at <\/em>them\u2014another crucial takeaway for marketers who like to communicate with their customers and prospects particularly in-person rather than via digital channels.<\/p>\n As he heads into a Democratic presidential debate Thursday night against Hillary Clinton, Sanders has the political wind at his back. Although Clinton can claim victory in the Iowa caucuses against Sanders, the race was a virtual tie. Sanders is expected to win the New Hampshire primary, which takes place Feb. 9.<\/p>\n If Sanders captures New Hampshire he will have a lot of momentum. (We still haven\u2019t seen Sanders and \u201cSeinfeld\u201d creator Larry David in the same room, but that\u2019s another conversation.)<\/p>\n In addition to delivering straight talk, Sanders is well-versed in another effective marketing tool: Talk about your customers and their needs. Talk about a movement that goes well beyond one person. Talk about community.<\/p>\n Don\u2019t bother with biography; it\u2019s what Hillary Clinton has relied on throughout her campaign. But if she loses the New Hampshire primary she will be in the fight for her political life.<\/p>\n By contrast, if Sanders wins\u2014via a strategy of straight talk and appealing to the passions of his supporters\u2014he will be riding the crest of a political wave.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" For a self-avowed Democratic Socialist, presidential candidate Bernie Sanders sure seems to know a thing or two about how to capitalize on your brand.<\/p>\n Sanders, the junior U. S. Senator from …<\/p>\n","protected":false},"author":13,"featured_media":2869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241],"tags":[50,228,158,206,276,251],"yoast_head":"\r\n