The power of the hashtag (#) has taken the social media world by storm.<\/p>\n
Once known as the “pound sign” or being synonymous with a game of tic tac toe, the hashtag has been morphed into a global symbol that links unique communities together through the use of a single word or phrase.<\/p>\n
Traditionally, marketing and the related content was the domain of external marketing and advertising agencies.\u00a0However,\u00a0with the advent of social media, it has become possible for business owners to engage their customers in an interactive discussion. Often referred to as consumer generated media, Social Media Marketing utilizes online social channels to bridge the gap between organizations and their intended target markets.<\/p>\n
If you play your cards right, Social Media Marketing can get your organization recognized globally: never underestimate the reach of a viral campaign. Once you go viral, every single one of the viewers become your potential prospects and your products and services become merely a click away.\u00a0The hashtag has made it that much easier for brands\u00a0to be individually\u00a0and uniquely\u00a0recognized. The hashtag\u00a0also\u00a0makes it easier for users to find messages with a specific theme or content.<\/p>\n
The hashtag was first introduced to the social media world by Chris Messina, co-founder of Citizen Agency, a company that describes its self as an \u201cinternet consultancy that specializes in developing community-centric strategies around product research, design, development and marketing.\u201d\u00a0While hashtags were created specifically for Twitter they have been adopted by top line social media platforms such as Facebook, Instagram, and Google+.<\/p>\n
Hashtags\u00a0are easily searchable and\u00a0can be used in various ways to promote your brand. In order to maximize the potential for brand exposure utilize the following tips:<\/p>\n
If there was ever a time to hop on the band wagon and start using hashtags the time would be now! Hashtags aren\u2019t going anywhere anytime soon and we really don\u2019t want them to.\u00a0Hashtags have the power to not only\u00a0connect different audiences but to drive engagement and brand awareness to a whole new level.\u00a0Hashtags simply make life so much easier for not only brands but for consumers as well.<\/p>\n","protected":false},"excerpt":{"rendered":"
The power of the hashtag (#) has taken the social media world by storm.<\/p>\n
Once known as the “pound sign” or being synonymous with a game of tic tac toe, the …<\/p>\n","protected":false},"author":13,"featured_media":2987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,194],"tags":[50,228,105,20,133],"yoast_head":"\r\n