{"id":3042,"date":"2020-03-01T16:20:45","date_gmt":"2020-03-01T16:20:45","guid":{"rendered":"http:\/\/www.5wpr.com\/new\/?p=3042"},"modified":"2022-05-03T16:52:41","modified_gmt":"2022-05-03T16:52:41","slug":"luxury-public-relations","status":"publish","type":"post","link":"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/","title":{"rendered":"Luxury Public Relations: Create Memorable PR Campaigns"},"content":{"rendered":"\n<p>When marketing a Luxury Brand &#8211; there are three main elements that are shared between all of the great Luxury PR and marketing Campaigns over the years.<\/p>\n\n\n\n<p>The three main elements that you must focus on when promoting a luxury product or a luxury brand are: Exclusivity, History and Expertise.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-pr.png\" alt=\"luxury pr\" class=\"wp-image-4918\" srcset=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-pr.png 1080w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-pr-300x300.png 300w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-pr-1024x1024.png 1024w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-pr-150x150.png 150w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-pr-768x768.png 768w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-pr-66x66.png 66w, https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-pr-120x120.png 120w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Exclusivity in Luxury<\/h2>\n\n\n\n<p>Whether it\u2019s a Rolls-Royce, a Rolex, or Dom Perignon champagne from the best year ever produced, it\u2019s almost all about the exclusivity of the products, when brainstorming a Luxury PR campaign.<\/p>\n\n\n\n<p>Rolls-Royce buyers usually wait a couple of years before the car they ordered is delivered.<\/p>\n\n\n\n<p>That\u2019s because they are built by hand and only a limited number are made each year. Rolex \u2013 well there\u2019s the ones at the bottom of the price range.<\/p>\n\n\n\n<p>Those are pricey but not all that uncommon in certain circles, but the 1942 Chronograph \u2013 if you could find one \u2013 would run you well over a million dollars.<\/p>\n\n\n\n<p>Even in 1942, they were limited, now nearly 75 years later, finding one is nearly impossible.<\/p>\n\n\n\n<p>Those are old-world kinds of exclusivity \u2013 products that have stood the test of time. But what about more current items \u2013 Tesla sells their cars often a few years before the car is even available for purchase anywhere.<\/p>\n\n\n\n<p>We now live in a world where there are many millionaires and billionaires, so exclusivity may not have as much punch as it once did with luxury items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Luxurious History<\/h2>\n\n\n\n<p>Personal history and family history sometimes have a value that can far outweigh any newly purchased product. But those items that can be passed down through more than one generation need to be of such quality as to stand that test of time. And some of those items may not be the most costly ones either.<\/p>\n\n\n\n<p>A father spends time with his son while working on a certain type of automobile. <\/p>\n\n\n\n<p>They build memories as well as value in the product. If, having lovingly restored a 1968 Ford Mustang, the father then passes the car to his son as a college graduation present, the car will have an intrinsic value to both of them, but it will also have a value to collectors as well.<\/p>\n\n\n\n<p>If the products made by a company can tap into a heritage aspect and offer a high-quality product that lasts long enough to go through a few generations, the product can be marketed as a luxury item and <a href=\"https:\/\/www.5wpr.com\/new\/influencer-campaign-briefs\/\">PR campaigns<\/a> can be centered on the heirloom factor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Become an Expert<\/h2>\n\n\n\n<p>When a product is the finest made because of the expertise of the company and its workers, then luxury is built into its appeal. This can be true of artists working in different types of items from furniture to jewelry. But then there\u2019s also items like bespoke suits.<\/p>\n\n\n\n<p>A fully hand-tailored suit by an expert could cost tens of thousands of dollars and might also take nearly a year to be made. However, there are many levels of bespoke menswear that can also be called custom tailored and come at a more reasonable price. Those can still be considered luxury items, just at a lower scale.<\/p>\n\n\n\n<p>When marketing luxury products, it is necessary to decide which features need to be highlighted and then to focus campaigns around those features.<\/p>\n\n\n\n<p>Exclusivity is not always the route to take, but making it something that is a step above the norm justifies a higher price tag on all fronts.<\/p>\n\n\n\n<p><strong>Are you looking for a Luxury PR agency in nyc? Contact <a href=\"http:\/\/5wpr.com\">5W PR<\/a>\u00a0today, to learn how we help our luxury clients gain visibility in the industry.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When marketing a Luxury Brand &#8211; there are three main elements that are shared between all of the great Luxury PR and marketing Campaigns over the years.<\/p>\n<p>The three main elements &#8230;<\/p>\n","protected":false},"author":13,"featured_media":3043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,6,19],"tags":[228,158,48,32,206,276,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Luxury PR | Public Relations for Luxury Brands } 5W PR Agency<\/title>\r\n<meta name=\"description\" content=\"When marketing a Luxury Brand - there are three main elements that are shared between all of the great Luxury PR and marketing Campaigns over the years.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Luxury PR | Public Relations for Luxury Brands } 5W PR Agency\" \/>\r\n<meta property=\"og:description\" content=\"When marketing a Luxury Brand - there are three main elements that are shared between all of the great Luxury PR and marketing Campaigns over the years.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Public Relations Blog | 5W PR Agency | PR Firm\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5WPublicRelations\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-03-01T16:20:45+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-05-03T16:52:41+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-public-relations.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\r\n\t<meta property=\"og:image:height\" content=\"619\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Cary Leibowitz\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cary Leibowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/\"},\"author\":{\"name\":\"Cary Leibowitz\",\"@id\":\"https:\/\/www.5wpr.com\/new\/#\/schema\/person\/38ee96fd443c64f8683c157b191ff6ba\"},\"headline\":\"Luxury Public Relations: Create Memorable PR Campaigns\",\"datePublished\":\"2020-03-01T16:20:45+00:00\",\"dateModified\":\"2022-05-03T16:52:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/\"},\"wordCount\":604,\"publisher\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-public-relations.jpg\",\"keywords\":[\"branding\",\"communications\",\"PR\",\"pr firm\",\"pr strategy\",\"Public Relations\",\"strategy\"],\"articleSection\":[\"Branding\",\"Consumer PR\",\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/\",\"url\":\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/\",\"name\":\"Luxury PR | Public Relations for Luxury Brands } 5W PR Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.5wpr.com\/new\/luxury-public-relations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.5wpr.com\/new\/wp-content\/uploads\/2016\/09\/luxury-public-relations.jpg\",\"datePublished\":\"2020-03-01T16:20:45+00:00\",\"dateModified\":\"2022-05-03T16:52:41+00:00\",\"description\":\"When marketing a Luxury Brand - 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